Creating a visual Airbnb listing that shows off the best of your property can help push through those all-important bookings. By going the extra mile to display your property, you can beat the competition. So, from using a DSLR camera to taking clean shots, here are some suggestions.
Spruce Up the Outdoor Space
Interiors are important when it comes to listing your property. But people love spending time outdoors. Even if the inside of a property isn’t completely modern, a high-quality yard or garden can push a booking. So, spruce up the outside a little. To make it easier, invest in some quality garden tools. You could use a robotic lawn mower, a power washer for the pavers, or even have some fun with a paint sprayer to repaint outdoor fencing and exterior walls or privacy areas.
Create a Visual Airbnb Listing with a DSLR
There are over 8 billion smartphones in the world. Yet even the best available doesn’t come with a camera that captures images, and it doesn’t come with an entry-level DSLR camera. However, there are some tricks to getting better internal and external shots of an Airbnb property, such as:
- Use an external flash and point it towards the ceiling for softer shadows and lighting.
- Capture wide-angle interiors with a 24 mm lens and specific objects with a zoom lens.
- Set the camera to capture images in RAW format for more editing capabilities.
Tweak the Tone in Photoshop
Taking photos is one thing, but not all of them will turn out the way you hoped. Even with a quality DSLR, there is almost always a need for some tweaking. Perhaps the exposure was a little too low, resulting in a dark image. Or maybe the white balance wasn’t set correctly, so you have a normalized tone that doesn’t quite capture the natural light of the day. There is no reason why you can’t fix these and adjust the vibrancy of images using tools such as Photoshop.
Use SEO for a Visual Airbnb Listing
Search engine optimization (SEO) can be used for almost anything on the web. It helps people find what they are looking for, and you can use it to your advantage when creating a visual Airbnb listing. It does require some specific actions, though, so why not give these a try?
Does Airbnb use SEO?
Yes, Airbnb uses a form of SEO. The goal should be to rank well within the site itself using listing completeness, fast responses, reviews, accurate details, pricing, and booking history.
Does SEO work on images?
You can optimize images with SEO. To optimize images using SEO, use descriptive file names and relevant image titles and always use alt-text that describes the image a user will see.
What is the best image format for SEO?
Standard image file types are recommended for image SEO. The most used is JPEG because it offers quality and smaller file sizes. However, WebP offers optimal compression and quality.
Take Photos with Plenty of Natural Light
Natural light is your best friend when taking photographs of a property. Sunlight is different at various times of day, and you can use this when taking shots of specific features. For instance, shots of a pool or hot tub look better at high noon, as the bright sun invokes a vacation vibe. However, for external property features, the golden hour (when the sun is coming up) has a softer light and shadows and, therefore, helps accentuate the features of the architecture.
A Visual Airbnb Listing Must Have Clean Shots
Getting your first booking on Airbnb can take between a couple of hours and 7 days. However, this depends on certain factors such as demand, Airbnb SEO, and image quality. Image quality depends on a few things, such as using a good camera, but it helps to remember these too:
- Before taking photos, clean the area and declutter to avoid obscuring the features.
- Capture a mixture of photographs from a wide variety of angles using different lenses.
- Compose shots with foreground objects and remove background distractions.
Link Your Listing to a YouTube Video
Videos are excellent for showing off a property. While you can upload plenty of images to Airbnb, unfortunately, you can’t yet add videos. However, you can place external links on your listing page. You can also link to a YouTube video that gives a tour of the property. This is more powerful than images where guests can see the entire property as it is. To go the extra mile, you could also create a 360° virtual reality tour of the property to really wow any potential guests.
Summary
Sprucing up the outdoor space and showing it off will help create a stunning visual Airbnb listing that resonates with guests. You can also use common SEO tactics to boost your listings on Airbnb. Guests also love to see videos of bookings, so you can link to a YouTube showing.
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