If you rent out a property on a short term basis, you’re probably a member of AirBnB. It’s a great way to make money, and if you’ve got a house sitting empty, why not rent out to the paying market?
That being said, some AirBnBs are more popular than others. This is all to do with location, design, and even the price range on offer, but it also has something to do with the general appeal of the accommodation that these tourists scroll by.
If your AirBnB hasn’t gotten much love since you put it up on the platform, this could be the problem you’re contending with. Thankfully, however, there’s a way to fix this: focus on a more broad appeal.
It’s good to have a target client in mind, but if that’s been hit and miss for you thus far, you should widen the net with the tips down below.
Go For Comfort Over Chic Touches
It’s great to decorate, but you don’t want those decorations to supersede any actual comfort your AirBnB can offer.
Art on the wall will look good, but if there’s a pretty empty living room down the hall that doesn’t even have a rug on the cold, hardwood floor, the illusion will very swiftly be broken.
Use a Neutral Color Palette
Neutral colors have the broadest appeal of all. They’re not offensive on the eye to anyone, and they can easily be matched with other colors on the same palette. That’s why a good neutral tone throughout your rental could bring more people into it.
Both your walls and floor, as well as any furniture you place down, should share this kind of coloring throughout. Get a white or grey sofa for the living room, and put a set of Beige Dining Chairs in the dining room. Bed frames are also most popular when they’re white or off white in shade.
Remember, the more things like stains and damp patches are easier to see, the more comfortable a guest will feel regarding the cleanliness of the property itself.
Spark Interest in the Local Area
Whoever is going to be staying is likely to want to find interesting, cool, and fun places nearby. That’s why a guide on nearby hotspots, for all age groups, is such a key feature in any AirBnB.
It’s not unusual to find a guide in a holiday rental, and most AirBnBs will come with a manual for how to use the amenities and how to best respect the space.
But alongside this, leaving a little guide to the local area, which can also include things like takeaway menus that you recommend, can lead to a lot more positive reviews on your guest profiles.
When you have an AirBnB, try to ensure that most guests who come across it can see themselves staying in it. You can do this by targeting that sense of broad appeal, and the tips above will help you to do just that.
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