The ability to distinguish your Airbnb property is key to boosting your bookings. This is the skill that will keep sales coming your way even in a highly popular hosting area, and it’s a task that you should spend a fair amount of time thinking about.
Aside from more obvious distinguishing points like a great location and winning property photographs, your Airbnb description is a key differentiating factor. After all, it quite literally spells out what your specific property has to offer! There’s just one problem – you’ve never written a fancy property listing in your life.
Luckily, you don’t need to develop raw literary talent to write a winning description. You simply need to consider the following factors to ensure you’re creating an Airbnb description that will sell.
The Best Airbnb Descriptions: Details to Include
Firstly, you’ll want to consider which details you should aim to include in any Airbnb description. Highlighting key elements early on makes it easier to write concise, eye-catching descriptions that are never at risk of losing guest interest.
Most commonly, elements you should aim to add to your description writing include –
Description Summary:
Add a description summary of no more than 500 characters that highlights priorities like your property’s location, prominent features, and unique selling points.Property Description:
You should include a brief description of your property itself, including information about property size, amenities, and ease of access (e.g. check-in/check-out procedures).Guest Access:
Your description should outline information about guest access, including whether there’s any on-site parking, and whether or not your Airbnb has its own entrance.
Top Tips for Writing a Winning Airbnb Description
Knowing what to include in your Airbnb description isn’t enough to ensure its success. You also need to know how to present that information in a way that sells.
Top tips for ensuring you can do precisely that include –
# 1 – Know Who You’re Speaking to
The language and even focus of your description will vary a great deal depending on who you’re speaking to. For instance, if you’re attempting to appeal to young couples, focusing on things like nearby amenities and social opportunities is more likely to drive sales. By comparison, hosts targeting families could focus on things like the outdoor space available, and the amount of rooms/beds with the Airbnb itself. Try to avoid speaking for a general audience in place of using language that specifically appeals to your ‘ideal’ guest.
# 2 – Get Specific About Special Features
Your Airbnb description is your chance to showcase what’s unique about your Airbnb. This is the key that can win you sales above your competitors. Is your property one of the oldest in the area? Include it in your description, along with any mentions of special views, proximity to local landmarks, and anything else that sets your Airbnb apart.
# 3 – But be Honest!
It’s tempting to fluff out your Airbnb description with embellishments, but this is a mistake you’ll want to avoid at all costs. The fact is that even the best Airbnb property will disappoint if you’re promising things that don’t materialize. That’s a sure way to gain yourself negative reviews no matter how great other elements of the experience might be. Instead, focus on what’s special about what your Airbnb has, and always lead with that.
# 4 – Don’t Write an Essay
It’s easy to get carried away writing about an Airbnb you’re probably passionate about, but guests don’t want an essay on your property. Remember, this description doesn’t need to outline every tiny detail – leave that to your check-in guide. Instead, think of your description as an elevator pitch for your property. Yes, you want to include everything vital that could help to secure bookings, but you should ideally do so in no more than 200-400 words.
# 5 – Spruce it up a Little
You’re an Airbnb host, not an award-winning author. As a result, there’s a risk that your description could suffer from obvious grammatical or spelling mistakes, as well as a general lack of flow. You can overcome those setbacks by sprucing things up with a grammar checker or rewording tool, which ensures unique content in your words, but written to the highest quality possible. This way, you can ensure a far more professional, mistake-free description that drives bookings in no time.
Do you need a literature degree to write a distinguished Airbnb description? No, but you could certainly benefit from keeping these tips to hand.
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