AirDNA Review: Is It Really The Bible For Airbnb? And Is It Worth The Money?
AirDNA, as the name suggests is an analytics platform providing unmatched global Airbnb data and insights with cutting edge technology to help short term rental owners make wiser decisions around the world. They recently added HomeAway data into the platform, allowing you to see the breakdown of HomeAway and Airbnb properties in any market worldwide. Check it out here: AirDNA Vacation Rental Data Why do you need AirDNA? Where does AirDNA get its data from? How much does AirDNA cost? What kind of data reports do you get? Market Minder Investment Explorer What’s in AirDNA Market Minder? Active Rentals Rental Channel Market Grade Average Daily Rate Occupancy Rate Revenue Rental Size Rental Growth Amenities Airbnb Ratings Rental Activity Rental Settings What is AirDNA Investment Explorer? 1. Why do you need AirDNA? If you are looking to buy a new property to rent on Airbnb/HomeAway/VRBO – it is a good idea to know the numbers before making the investment. You can get a fair idea by looking at a bunch of different properties available online in the area you are interested in. See what they are charging per night, what is the cleaning and how much of their Airbnb calendar is booked. This gives you a fair bit of idea about how the market might be like in that region. …but if its a significant investment, you wouldn’t want to make a decision by looking at a few properties. AirDNA gives you well organised meaningful holiday rental data of an area, reports are full of facts so you can make a well-educated decision not just to buy the property but also learn other aspects in that area such as: Popular amenities Seasonality Rental growth ..and much more.. Ratings Overall 4.6/5 Reliability 5/5 Ease Of Use 4.5/5 Value For Money 5/5 Closest AirDNA Competitor Mashvisor See many other helpful Airbnb tools here to help you get started like a pro. AIRDNA Social profiles Linkedin Twitter Youtube Facebook Medium 2. Where does AirDNA get its data from? AirDNA gathers its information from Airbnb, HomeAway & VRBO public website using data scraping methods. It regularly crawls the properties available on the Airbnb website and tracks the performance of listings around the globe each day. Crawling generates raw data which is then analyzed and presented to users in useful reports in AirDNA Market Minder tool, its an interactive market intelligence tool. Market Minder data is updated monthly in the first week (between 5th and 8th) for the previous month’s data. 3. How much does AirDNA cost? AirDNA is a monthly subscription service and you can cancel at any time. It broadly works on three pricing models. An area with >1,000 active listings: If the area you choose has more than 1,000 active listings (usually Citywide reports) it will cost you USD 99.95/month An area with more than 100-1,000 active listings: If the area you choose has between 100-1,000 active listings (Usually neighbourhood reports) it will cost you USD 99.95/month An area with <100 listings: If the area you choose has less than 100 active listings (usually postcode or street specific reports) it will cost you USD 19.95/month AirDNA Pricing Model 4. What kind of data reports do you get? AirDNA offers two products: 1. AirDNA Market Minder You are most likely to use only this AirDNA module as it gives statistics of local Airbnb and HomeAway/VRBO markets across the world. It has interactive maps you to let you explore the performance of specific neighbourhoods and even individual vacation rental properties in over 80,000 cities worldwide. It has over 25 critical matrices for you to consume, such as: Average Daily Rate RevPAR Occupancy Active Listing Rental Revenue Booking Lead Times 2. AirDNA Investment Explorer If you are an investor looking to invest in the US, AirDNA Investment Explorer is what you need. 5. What’s in AirDNA Market Minder? AirDNA Market Minder gives you a multi-dimensional view of the local market, it provides about 25 details reports, some of the key reports are: a. Active Rentals This report tells you how many active rentals are in an area with a breakdown of: Entire Properties Private Room Shared Room Remember, this report is updated once every month based on the figures AirDNA recorded in the previous month. b. Rental Channel This report shows how many properties are listed on each channel. Note: AirDNA provided data only for Airbnb and HomeAway. c. Market Grade Market Grade is calculated by comparing the performance of that market Vs top 2000 global Airbnb markets. It includes five parameters. Rental Demand How often are rentals booked throughout the year? By using a combination of annual occupancy and listing growth rates, this metric shows the relative travel demand in this market. High Score = High Travel Demand Revenue Growth Did properties earn more this month than they did in the same month last year? This is calculated by looking at the change in year-over-year RevPAR for properties that received bookings in both time periods. High Score = Increasing Revenue per Property Seasonality How much does travel demand differ between peak season and low season? This is the percentage difference between the minimum and maximum monthly RevPAR in the past year. High score = Low seasonality Regulation An algorithm that looks at host and property behaviour to identify signs of regulation. High score = Low regulation Investability Is this a good city for a short-term rental investment property? Compares the cost of homes in the city to the average short-term rental income of full-time rental properties. High Score = Good Investment Opportunity d. Average Daily Rate Average daily rate (ADR) is the average booked night rate + Airbnb cleaning fee for all booked days over the previous year. e. Occupancy Rate The number of booked days divided by the total number of days available for rent in the last month. Properties with no reservation are excluded. f. Revenue The medial monthly revenue (total nightly rate + cleaning fees) generated by all home listings with at least one booked day in the previous month. g.
