How to Price Your Airbnb in Green Bay: The Complete 2026 Guide

Green Bay is a small city with a massive sports legacy, but its short-term rental market runs on more than just Packers games. This guide covers everything you need to set competitive rates, navigate seasonal shifts, and avoid costly pricing mistakes in 2026.

Understanding the Green Bay Short-Term Rental Market

• Green Bay draws a mix of football pilgrims, business travelers, and families visiting the Bay Beach Amusement Park or the NEW Zoo.
• The market is heavily skewed by the NFL season, but summer tourism and corporate travel provide steady demand outside of game days.
• Most successful hosts operate 2-3 bedroom homes near Lambeau Field or in the downtown Broadway District.
• Inventory has grown steadily since 2020, so pricing precision matters more than ever to maintain occupancy.
• Guests expect clean, comfortable spaces with parking—especially during winter months when weather can be harsh.

Green Bay's Seasonal Pricing Calendar

Peak Season

Rates hit their absolute peak during Packers home games, typically 2.5x to 4x your base rate. Bookings often require a 2-night minimum, and you should adjust rates weekly based on game performance and opponent popularity.

High Season

Summer months from June through August bring steady demand from families and outdoor enthusiasts. Expect rates around 1.5x base with consistent weekend occupancy near the Fox River or Lambeau area.

Shoulder Season

May and September see a mix of spring training visitors and early fall travelers. Rates sit at 1.1x to 1.3x base, with weekdays often needing slight discounts to fill gaps.

Low Season

January through March (excluding Packers playoff games) are the quietest months. Rates drop to 0.7x to 0.9x base, and you may need to offer weekly discounts to attract longer-stay guests.

Event-Specific Pricing Windows

• Packers Home Games (September–January): Set rates 3x–4x base, adjust weekly based on opponent and weather forecasts.
• Green Bay Film Festival (April): Expect a 1.3x boost as film lovers flood downtown hotels and rentals.
• Artstreet (August): This large arts festival downtown drives 1.5x rates for that weekend.

Setting Your Base Rate in Green Bay

Build Your Comp Set

Identify 10-15 similar listings within a 1-mile radius of your property. Compare them by bedroom count, amenities (e.g., parking, kitchen, washer/dryer), and review scores to find a realistic median nightly price.

Neighbourhood Matters in Green Bay

• Lambeau Field Area: Commands the highest premiums during game days, but can be dead midweek in off-season.
• Downtown / Broadway District: Strong year-round demand from business travelers and dining enthusiasts, with steady rates.
• Ashwaubenon: Close to the airport and Lambeau, popular with families and corporate groups seeking quiet neighborhoods.
• Allouez: A residential area near the Fox River, ideal for longer-stay guests who want parks and walkability.
• De Pere: A historic suburb with its own charm, often overlooked but good for budget-conscious travelers.

Weekday vs Weekend Split

Set your weekday base rate at $80–$120 for a 2-bedroom, then raise weekends by 20–30%. During Packers games, the weekend rate can exceed $300–$500 per night.

The New Listing Strategy

Start your base rate 10–15% below your comp set average for the first 30 days to gather initial reviews and build occupancy. Then gradually increase to market rate as positive feedback accumulates.

Green Bay STR Regulations

Green Bay requires a Short-Term Rental License from the city, which costs around $100 annually and includes a safety inspection. You must also collect and remit 10.5% room tax (5.5% state + 5% local) on all bookings. Check our STR Regulation Finder for the latest requirements.

Pricing Mistakes Green Bay Hosts Make

• Ignoring Packers Game Schedules: Failing to adjust rates for each home game leaves hundreds of dollars on the table.
• Setting a Single Year-Round Rate: Green Bay’s demand swings wildly; a flat rate kills occupancy in low season and leaves profit in peak.
• Overpricing in Winter Without factoring in heating costs, you’ll scare off the few guests who do travel to Green Bay in January.
• Neglecting Minimum Night Requirements: Allowing 1-night stays on game weekends often leads to gaps and higher turnover costs.
• Forgetting Local Events: Missing the Film Festival, Artstreet, or high school state championships means leaving demand on the table.

When to Switch to Dynamic Pricing in Green Bay

If you’re manually adjusting rates for each Packers game, local event, and seasonal shift, you’re likely leaving money behind. Dynamic pricing automates this, reacting to real-time booking patterns and competitor changes.

Once you have at least 10 reviews and a clear comp set, dynamic tools become a no-brainer to maximize revenue without constant manual work.

Dynamic pricing tools like Beyond Pricing connect directly to your Airbnb calendar and adjust rates daily based on real-time demand data.

See our Analytics & Revenue Software directory for a full comparison of pricing tools.

Quick-Start Green Bay Pricing Checklist

• Research comp set within 1 mile of your property
• Set base rate at $80–$120 for a 2-bedroom
• Apply 2.5x–4x multiplier for Packers home games
• Use 1.5x base for summer weekends
• Drop to 0.7x–0.9x base for January–March
• Add 2-night minimums on game weekends
• Register for Green Bay STR license and collect room tax
• Use our Airbnb Fee Calculator to understand your net payout
• Check our STR Profit Calculator to model revenue against costs
• Review pricing weekly and adjust for upcoming events

Frequently Asked Questions

What is the average nightly rate for an Airbnb in Green Bay?

For a standard 2-bedroom home, average rates range from $80–$120 on weekdays to $150–$200 on weekends, with huge spikes during Packers games.

How much can I charge during a Packers home game?

Expect to charge 2.5x to 4x your base rate, depending on the opponent and how the team is performing. A prime game against the Bears or Vikings can hit the higher end.

Do I need a license to operate an Airbnb in Green Bay?

Yes, you need a Short-Term Rental License from the city and must collect the 10.5% room tax. Check the STR Regulation Finder for details.

What is the best neighborhood for Airbnb in Green Bay?

The Lambeau Field area is best for football-driven rentals, while Downtown/Broadway offers more consistent year-round demand from business and leisure travelers.

Should I use dynamic pricing in Green Bay?

Absolutely, if you want to maximize revenue. The market’s sharp demand spikes and drops make manual pricing inefficient. Dynamic tools like those in our Analytics & Revenue Software directory can save you hours and boost income.