How to Price Your Airbnb in Logan: The Complete 2026 Guide

In This Guide
Getting your pricing right in Logan is the difference between a fully booked calendar and a property that sits empty. This guide covers everything you need to set competitive rates that maximize your revenue year-round.
Understanding the Logan Short-Term Rental Market
- Logan’s market is driven by a mix of Utah State University students, visiting families, and outdoor enthusiasts heading to nearby canyons.
- Demand spikes during university events like graduation and homecoming, as well as ski season in the nearby Bear River Range.
- Supply of short-term rentals has grown steadily, but well-priced properties near campus or Main Street still see strong occupancy.
- Business travelers and contractors fill midweek stays, especially during warmer months when construction and agriculture are active.
- Local guests often book for weekend getaways to Logan Canyon or the Cache Valley, creating consistent Friday-to-Sunday demand.
Logan's Seasonal Pricing Calendar
Peak Season
Charge a 1.8x to 2.2x multiplier on your base rate from mid-December through February. Ski traffic to Beaver Mountain and nearby resorts drives maximum demand, with most bookings coming 30-60 days out.
High Season
Apply a 1.3x to 1.5x multiplier from June through August. Summer hiking, fishing, and USU summer conferences keep occupancy high, especially on weekends.
Shoulder Season
Set rates at 1.0x to 1.1x in March through May and September through October. Weather is unpredictable, but events like USU graduation in May can spike demand for a few days.
Low Season
Drop to a 0.7x to 0.8x multiplier in November and early December. Cold weather and fewer events reduce travel, so focus on longer stays or last-minute discounts.
Event-Specific Pricing Windows
- USU Homecoming in October can boost weekend rates by 1.5x for properties near campus.
- Logan Summerfest in late June draws regional visitors, allowing a 1.3x bump for downtown listings.
- Beaver Mountain Opening Weekend in December creates a mini-peak for ski-accessible rentals, often at 1.6x rates.
Setting Your Base Rate in Logan
Build Your Comp Set
Identify 10-15 similar listings within a 2-mile radius of your property. Focus on those with the same bedroom count, amenities, and guest ratings to establish a realistic baseline rate.
Neighbourhood Matters in Logan
- Downtown Logan commands premium rates due to walkability to restaurants and shops, often 10-15% above city average.
- Near USU Campus sees high turnover from parents and visitors, with weekend rates typically 20% higher than weekdays.
- Logan Canyon Area appeals to outdoor travelers, allowing 15-20% premiums during ski and summer seasons.
- South Logan near the valley floor attracts families and contractors, with more stable year-round demand but lower peak rates.
- Providence/Nibley suburbs offer quieter stays, often priced 5-10% below downtown but with longer average booking lengths.
Weekday vs Weekend Split
Set your weekday base rate for Monday through Thursday, then multiply by 1.3x to 1.5x for Friday and Saturday nights. This captures business travelers midweek and leisure guests on weekends without losing either group.
The New Listing Strategy
Start your base rate 15-20% lower than comparable listings for the first 30 days to build reviews and visibility. Once you have 5-10 positive reviews, gradually raise to market rates.
Logan STR Regulations
Logan requires a short-term rental license for all properties rented for fewer than 30 days. You must also collect and remit a 10.5% transient room tax to Cache County. Check our STR Regulation Finder for the latest requirements.
Pricing Mistakes Logan Hosts Make
- Ignoring USU events — Missing graduation, move-in, or football weekends leaves money on the table, as demand spikes are predictable and short.
- Setting one rate year-round — Flat pricing ignores seasonal swings and can cost you 20-30% in potential revenue during peak months.
- Underpricing weekends — Charging the same for Tuesday and Saturday loses profit, since weekend demand in Logan is consistently higher.
- Forgetting minimum stays — Not requiring 2-3 night minimums during peak season leads to excessive turnover and cleaning costs.
- Overpricing new listings — Starting too high with zero reviews scares off guests, delaying your first bookings and review accumulation.
When to Switch to Dynamic Pricing in Logan
If you’re manually adjusting rates more than twice a week or missing obvious demand spikes, dynamic pricing will save you time and money. Automated tools analyze hundreds of data points to optimize your nightly rate in real time.
Dynamic pricing tools like Beyond Pricing connect directly to your Airbnb calendar and adjust rates daily based on real-time demand data.
For a full comparison of other tools, see our Analytics & Revenue Software directory.
Quick-Start Logan Pricing Checklist
- Research 10-15 comps in your neighborhood
- Set base rate for weekday stays
- Apply 1.3x weekend multiplier
- Adjust for peak, high, shoulder, and low seasons
- Add event-specific windows for USU and local festivals
- Use our Airbnb Fee Calculator to understand your net payout
- Check our STR Profit Calculator to model revenue against costs
- Implement dynamic pricing for automated adjustments
- Set minimum night stays for peak periods
- Review rates monthly and after major events
Frequently Asked Questions
What is the average nightly rate for an Airbnb in Logan?
Rates typically range from $120 to $200 per night for a 2-bedroom property, with downtown and canyon-area listings at the higher end.
How far in advance should I raise prices for events?
Increase rates 2-3 weeks before major events like USU graduation or Summerfest to capture early bookers without scaring off last-minute guests.
Do I need to charge tax on my Airbnb in Logan?
Yes, you must collect and remit a 10.5% transient room tax to Cache County, which Airbnb can automate for you in your settings.
Should I offer discounts for weekly or monthly stays?
Yes, offering 10-15% off for weekly stays and 20-30% off for monthly stays helps fill low-season gaps and attracts longer-term guests.
How often should I update my pricing?
Review your rates at least monthly, but check weekly during peak seasons and before major events to stay competitive.
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