How to Price Your Airbnb in Magog: The Complete 2026 Guide

Magog's short-term rental market is booming, driven by year-round tourism on Lake Memphremagog and the Eastern Townships wine region. This guide covers everything from seasonal pricing to local regulations so you can maximize revenue without leaving money on the table.

Understanding the Magog Short-Term Rental Market

• Magog attracts a mix of Quebec families in summer and ski crowds heading to Mont Orford in winter.
• The average nightly rate for a well-reviewed two-bedroom condo near the lake tends to hover around $150–$250 CAD depending on season.
• Bookings are often shorter (2–4 nights) than in major cities, with many guests coming from Montreal just 90 minutes away.
• Properties with direct lake access or mountain views consistently command a 20–30% premium over inland units.
• Weekend occupancy often hits 90%+ during peak foliage and ski periods, while midweek demand drops sharply in shoulder seasons.

Magog's Seasonal Pricing Calendar

Peak Season

July and August are your peak months, with rates typically 50–70% above base. Bookings fill quickly for lakefront homes, so set a minimum stay of 3–4 nights and raise weekend rates to $300–$400 CAD per night for premium units.

High Season

September through October brings stunning fall foliage and the Magog Wine Festival, keeping rates 30–50% above base. Midweek stays can be discounted to attract couples and empty-nesters touring the vineyards.

Shoulder Season

November and April are quietest, with rates dropping to base or slightly below. Target budget-conscious travelers and last-minute bookers with a 10–20% discount on stays of 3+ nights.

Low Season

December through March (excluding holiday weeks) sees steady ski traffic to Mont Orford, but competition is high. Keep rates at base or 10% above, and offer midweek specials to fill gaps between weekend ski groups.

Event-Specific Pricing Windows

• Mont Orford Ski Season (Dec–Mar) – Raise weekend rates 20–30% during peak snow conditions and school breaks.
• Magog Wine Festival (late Sept) – Expect 90%+ occupancy for the weekend; increase rates 25–35% for this 3-day event.
• Fête de la Saint-Jean (June 24) – Quebec’s national holiday drives a spike in bookings from Montreal; add a 15–20% premium for the long weekend.

Setting Your Base Rate in Magog

Build Your Comp Set

Identify 10–15 similar listings in Magog with the same bedroom count, amenities, and proximity to the lake or mountain. Track their average nightly rate, occupancy, and review scores to set a competitive base.

Neighbourhood Matters in Magog

• Lake Memphremagog Waterfront – Commands the highest rates (often $250+ per night) due to direct access and views; price 30–40% above inland units.
• Magog Old Town (Vieux-Magog) – Walkable to restaurants and shops; rates are 10–20% above average for condos and historic homes.
• Mont Orford Base – Ideal for ski season; rates peak in winter but drop 40% in summer unless you offer mountain biking packages.
• Rural Townships (e.g., Fitch Bay) – More affordable, with rates 10–15% below Magog centre, but attract longer stays from nature lovers.
• Chemin de la Rivière Area – Quiet residential zone near the Magog River; rates are competitive but benefit from proximity to cycling paths.

Weekday vs Weekend Split

Set your weekend rate (Friday–Sunday) 30–50% higher than weekday rates in peak and high seasons. In low season, reduce the gap to 15–20% to encourage midweek bookings.

The New Listing Strategy

Start with a base rate 10–15% below your comp set to attract initial reviews and build trust. After 5–10 positive reviews, raise rates to match market averages.

Magog STR Regulations

Quebec requires all short-term rental hosts to register with the CIQ (Citizen Registration Number) and display it on listings. Magog also enforces a local lodging tax of 3.5% on stays under 30 days, plus provincial taxes. Check our STR Regulation Finder for the latest requirements.

Pricing Mistakes Magog Hosts Make

• Ignoring midweek demand – Discounting midweek nights by 20% can double occupancy in shoulder seasons without hurting weekend rates.
• Setting one price year-round – Flat pricing leaves $50–$100 per night on the table during foliage and ski peaks.
• Overpricing during low season – November and April require aggressive discounts; a 30% cut can attract Montreal weekenders.
• Neglecting minimum stay rules – A 2-night minimum in peak season protects your calendar, but 1-night bookings in low season fill gaps.
• Forgetting about holidays – Christmas, New Year’s, and Easter can command 40–60% premiums if you adjust rates 2 months in advance.

When to Switch to Dynamic Pricing in Magog

If you’re manually adjusting rates every week and still seeing empty nights, dynamic pricing is worth the investment. It’s especially useful during volatile periods like foliage season or last-minute ski bookings.

Dynamic pricing tools like Beyond Pricing connect directly to your Airbnb calendar and adjust rates daily based on real-time demand data.

See our Analytics & Revenue Software directory for a full comparison of pricing tools to find the best fit for your Magog property.

Quick-Start Magog Pricing Checklist

• Register for CIQ number and local lodging tax
• Build a comp set of 10–15 similar Magog listings
• Set base rate 10–15% below comps for new listings
• Apply 30–50% weekend premium in peak/high seasons
• Add 25–35% event premiums for wine festival and ski holidays
• Use Airbnb Fee Calculator to understand your net payout
• Check STR Profit Calculator to model revenue against costs
• Set minimum stays: 3 nights in peak, 2 nights in high, 1 night in low
• Review dynamic pricing tools for fall and ski seasons
• Update rates every 2 weeks based on local events and booking pace

Frequently Asked Questions

What is the average Airbnb rate in Magog?

For a two-bedroom unit, expect $150–$200 CAD per night in shoulder season, rising to $250–$350 in peak summer and winter ski periods.

How do I price my Magog Airbnb for the ski season?

Raise weekend rates 20–30% from December to March, and offer midweek discounts of 15–20% to attract remote workers and families on school breaks.

Should I use dynamic pricing in Magog?

Yes, especially during foliage and ski seasons when demand fluctuates rapidly. Dynamic tools can capture last-minute premium bookings you might miss manually.

What taxes do I need to charge as a Magog host?

You must collect Quebec’s 9.5% GST/QST plus Magog’s 3.5% local lodging tax on stays under 30 days. Register with Revenu Québec to remit these.

How far in advance should I set pricing for events?

Adjust rates for the Magog Wine Festival and ski holidays at least 60 days out, as early bookers snap up prime dates. Monitor booking pace weekly to tweak prices.