Ever wondered why some Airbnb properties, even with prime locations and competitive rates, struggle to secure bookings? Or why others, in less popular areas, are always booked? The secret often lies in the overlooked aspect of interior design.

The aesthetic and functionality of a space significantly influence a guest’s experience and their subsequent review. In this article, we explore the profound impact of interior design on your Airbnb ratings and offer tips to create a space that attracts and delights guests.

1. The Power of First Impressions

1.1. Setting the Tone

The moment guests step into your Airbnb, they start forming impressions. A well-designed space can make guests feel welcome and comfortable, setting the tone for a positive stay. On the other hand, a poorly designed space can make guests feel uneasy, no matter how clean or well-located it is.

1.2. Reflecting Your Brand

Your interior design also reflects your brand. It tells guests what they can expect from their stay and sets you apart from other listings. A unique and thoughtful design can make your Airbnb memorable, leading to better reviews and more repeat bookings.

2. Key Elements of Interior Design

2.1. Functionality

The most important aspect of interior design is functionality. Your space should not only look good but also meet the needs of your guests. This means providing comfortable beds, ample storage, a well-equipped kitchen, and other amenities that guests might need.

2.2. Aesthetics

Aesthetics play a crucial role in creating a pleasant environment. Choose a color scheme that is soothing and cohesive. Incorporate elements like artwork, plants, and decorative items to add personality to your space.

2.3. Theme

Consider having a theme for your Airbnb. It could be based on your location (a beach theme for a beach house), the architecture of your property (a rustic theme for a cabin), or your personal style. A theme can make your listing stand out and provide a unique experience for your guests.

3. Tips for Improving Your Interior Design

Tips for Improving Your Interior Design

3.1. Declutter

A cluttered space can make guests feel overwhelmed. Keep your design simple and clean. Provide enough storage so guests can put away their belongings.

3.2. Invest in Quality

Invest in quality furniture and fixtures. They not only look better but also last longer. Guests appreciate quality and are likely to mention it in their reviews.

3.3. Pay Attention to Lighting

Lighting can dramatically affect the mood of a space. Make sure your Airbnb has plenty of natural light. Also, provide various lighting options, like ambient lighting for relaxation and task lighting for reading or working.

3.4. Add Personal Touches

Adding personal touches can make your Airbnb feel like a home away from home. This could be a handwritten welcome note, a guidebook with your local recommendations, or photos of your city.

4. Utilizing STR Specialist’s Resources

At STR Specialist, we understand the importance of interior design in running a successful Airbnb business. That’s why we offer a range of training programs that cover everything from setting up your Airbnb listing to optimizing your operations. 

Our programs are designed to help you boost your bookings, automate your work, optimize your communications with guests, and earn more 5-star reviews. We also provide tips on how to set the right price for your property using smart pricing techniques and how to constantly earn 5-star reviews on Airbnb.

5. Conclusion

Interior design is a powerful tool that can enhance your guests’ experience and boost your Airbnb ratings. By focusing on functionality, aesthetics, and a unique theme, you can create a space that guests love and want to return to. 

Remember, every detail counts when it comes to interior design. So, take the time to create a space that not only meets your guests’ needs but also delights them at every turn. And don’t forget to check out the resources and training programs available at STR Specialist to help you on your hosting journey.



1. Why is interior design crucial for Airbnb listings?

Interior design significantly influences a guest’s experience, impacting their overall satisfaction and subsequent reviews. A well-designed space can enhance the guest’s stay, making them feel welcome and comfortable, leading to positive reviews and repeat bookings.

2. How does interior design reflect my brand as an Airbnb host?

The design of your space communicates to guests what they can expect from their stay. It sets the tone, reflects the quality of service, and differentiates your listing from others. A unique and thoughtful design can make your Airbnb memorable.

3. What are the key elements of interior design I should focus on for my Airbnb?

The primary elements include functionality (ensuring the space meets guest needs), aesthetics (creating a visually pleasing environment), and theme (providing a unique experience based on location, property type, or personal style).

4. How can I ensure my Airbnb design is functional for guests?

Focus on providing comfortable beds, ample storage, a well-equipped kitchen, and other essential amenities. The space should cater to the guests’ needs, making their stay convenient and enjoyable.

5. What role does lighting play in interior design for Airbnb properties?

Lighting can significantly influence the mood and ambiance of a space. Ensure your property has abundant natural light and offer various lighting options, such as ambient lighting for relaxation and task lighting for activities like reading.

6. How can I add a personal touch to my Airbnb property’s design?

Personal touches can include handwritten welcome notes, a guidebook with local recommendations, personal photos, or unique decor items that reflect the local culture or your personal style.

7. Why is decluttering important in interior design for Airbnb?

A cluttered space can overwhelm guests, making them feel confined and uncomfortable. A clean, organized space allows guests to relax and enjoy their stay.

8. How can STR Specialist’s resources help me improve my Airbnb’s interior design?

STR Specialist offers training programs that cover various aspects of Airbnb hosting, including the importance of interior design. These programs provide practical tips and strategies to enhance guest experience, leading to better reviews and increased bookings.

9. How can I ensure my Airbnb’s interior design stands out from other listings?

Consider incorporating a unique theme based on your property’s location, architecture, or your personal style. Invest in quality furniture, pay attention to lighting, and add personal touches to create a memorable experience for guests.

10. How does interior design impact guest reviews and ratings on Airbnb?

A well-thought-out interior design can make guests feel at home, enhancing their overall experience. Happy guests are more likely to leave positive reviews, leading to better ratings, more bookings, and potentially higher revenue.

You may also like:

Leveraging Social Media to Promote Your Airbnb Property

Don't miss out, stay tuned!

Sale ends in


Flash Sale:

Buy Any Downloadable Product & Save 30% - Use Promo Code: Flash30

    Your Cart
    Your cart is emptyReturn to Shop

    Get them delivered to your inbox now.

    List will be delivered to your email