Airbnb description template: what to write and in what order

Category: Listing Optimization

By: Kevin O'Brien

Posted: 2026-02-08T03:00:50.276Z

I struggle with writing property descriptions. Mine is basically a list of rooms and amenities. It reads like a spec sheet. What's the optimal structure for an Airbnb description? How long should it be? And what information do guests actually care about?

Reply by Omar Hassan:

Most guests read the first 3 lines of your description and skim the rest. So front-load the most compelling info. **Optimal description structure:** **Paragraph 1 — The Hook (2-3 sentences, visible before "Show more")** This is the ONLY part most guests read. Make it compelling: > "Escape to our modern mountain cabin with a private hot tub and panoramic Blue Ridge views. Recently renovated with designer touches throughout, this 2BR retreat is perfect for couples, families, or remote workers seeking an inspiring workspace. Minutes from downtown Asheville's restaurants and breweries." Key elements: unique feature, who it's for, location context. **Paragraph 2 — The Space (3-4 sentences)** Walk the guest through the property experience: > "Step inside to an open-concept living area with vaulted ceilings and floor-to-ceiling windows framing mountain views. The fully equipped kitchen has everything you need — from a Nespresso machine for morning coffee to cast iron skillets for family dinners. Both bedrooms feature king-size beds with premium mattresses and luxury linens. Curl up by the gas fireplace after a day of exploring." Key: sensory, experiential language. Don't list — narrate. **Paragraph 3 — The Killer Amenity (2-3 sentences)** Highlight your #1 differentiator: > "Your private hot tub on the wraparound deck is the star of the property. Soak under the stars with views of the valley below — especially magical during sunset. The deck also features a Weber grill and outdoor dining set for al fresco meals." **Paragraph 4 — Location & Activities (3-4 sentences)** Help guests plan their trip: > "Located just 12 minutes from downtown Asheville, you're close to world-class restaurants, live music, and craft breweries. Hiking trailheads are within 5 minutes. The Blue Ridge Parkway entrance is 8 minutes away. Biltmore Estate is a 20-minute drive." Key: specific distances (not "close to" — use minutes). **Paragraph 5 — Practical Info (2-3 sentences)** > "Free private parking for 2 vehicles. High-speed WiFi (200Mbps) perfect for remote work. Washer/dryer in unit. Self check-in with keypad door lock." **Description DON'Ts:** ❌ Don't repeat what's in the amenities list ("We have a TV" — they can see that) ❌ Don't use all caps ("AMAZING VIEWS!!!") ❌ Don't start with "Welcome to our..." (boring, everyone does this) ❌ Don't include rules in the description (that's what the house rules section is for) ❌ Don't paste a wall of text with no paragraph breaks **Optimal length: 800-1,200 characters.** Long enough to be informative, short enough to be read. For creating your complete house manual (which complements the listing description), use https://strspecialist.com/tools/house-manual-generator.