I rewrote my listing title and bookings jumped 40% — here's the formula — Listing Optimization

Kevin O'Brien · 2026-01-07T11:06:34.013Z

My original listing title: "Beautiful 2BR Apartment in Downtown" My new title: "Walkable Downtown 2BR | Rooftop Pool | Free Parking | Fast WiFi" Bookings went up 40% the month after the change. Same photos, same price, same property. Just a better title. Here's the formula I used and why it works.

I rewrote my listing title and bookings jumped 40% — here's the formula — Listing Optimization | STR Specialist Community