STR Market Report
Charleston, SC
South Carolina • Short-Term Rental Market
Key Market Metrics
0.65%
Entire-home, active listings
Occupancy Rate
~0 nights booked per month on average
$195
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
2,800
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$38
~0 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Note: These figures are estimated from public STR market reports and are provided for directional reference only. For investment decisions, use AirDNA or Mashvisor for live, verified data.
☀️ Demand Seasonality: Year-round demand
Strong demand across all seasons — minimal seasonal revenue volatility
Market Overview
Charleston is a highly desirable historic city with strong year-round tourism demand. The city has implemented strict STR regulations on the peninsula limiting non-owner-occupied rentals, making permitted properties very valuable. Outdoor islands like Isle of Palms have more permissive environments. Wedding and bachelorette party demand drives strong weekend rates year-round.
Top STR Neighborhoods
- 1Downtown/Peninsula
- 2Isle of Palms
- 3Sullivan's Island
- 4Mount Pleasant
- 5Folly Beach
Based on editorial research and industry reporting.
Compare Similar Markets
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Get professional analytics for Charleston
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Charleston data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Charleston a higher-risk choice for new STR investors.
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