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STR Market Report
South Carolina • Short-Term Rental Market
0.65%
Entire-home, active listings
Occupancy Rate
~0 nights booked per month on average
$195
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
2,800
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$38
~0 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Note: These figures are estimated from public STR market reports and are provided for directional reference only. For investment decisions, use AirDNA or Mashvisor for live, verified data.
Strong demand across all seasons — minimal seasonal revenue volatility
Charleston is a highly desirable historic city with strong year-round tourism demand. The city has implemented strict STR regulations on the peninsula limiting non-owner-occupied rentals, making permitted properties very valuable. Outdoor islands like Isle of Palms have more permissive environments. Wedding and bachelorette party demand drives strong weekend rates year-round.
Based on editorial research and industry reporting.
Markets in Americas with similar investment-score profiles:
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Charleston data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Charleston a higher-risk choice for new STR investors.
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