STR Market Report
Crete
Crete, Greece • Short-Term Rental Market
Key Market Metrics
48%
Entire-home, active listings
Occupancy Rate
~14 nights booked per month on average
109 €
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
16,749
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
1.570 €
~14 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
3 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
38%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
0.6/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
99%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
crete-greece is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
Μυλοποτάμου
Avg nightly rate: 432 €
Highest Occupancy Pocket
Κισσάμου
Avg occupancy: 56%
Best Balanced Opportunity
Χανίων
Healthy mix of demand, pricing, and listing depth
- 1Χανίων
- 2Ρεθύμνης
- 3Ηρακλείου
- 4Χερσονήσου
- 5Αποκορώνου
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Europe with similar investment-score profiles:
Read More About Crete
Indexed guides and articles that reference this market:
Live Market Analytics
Source: Inside Airbnb · 2026-05-26Listing Locations & Pricing
Listing Types
- Entire Home89.1%
- Private Room9%
- Unknown1%
- Hotel Room0.8%
- Shared Room0.1%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Χανίων | 6,131 | 249 € | 50.5% | — |
| Ρεθύμνης | 3,113 | 285 € | 53.3% | — |
| Χερσονήσου | 2,371 | 262 € | 50.4% | — |
| Ηρακλείου | 2,144 | 147 € | 47.5% | — |
| Αποκορώνου | 1,841 | 294 € | 51.7% | — |
| Αγίου Νικολάου | 1,598 | 422 € | 44.3% | — |
| Κισσάμου | 1,549 | 230 € | 56% | — |
| Πλατανιά | 1,373 | 219 € | 50.7% | — |
| Μαλεβιζίου | 1,259 | 332 € | 48.7% | — |
| Αγίου Βασιλείου | 1,149 | 260 € | 49.8% | — |
| Φαιστού | 1,067 | 192 € | 41.2% | — |
| Ιεράπετρας | 996 | 270 € | 39.3% | — |
| Μυλοποτάμου | 774 | 432 € | 53.4% | — |
| Σητείας | 675 | 110 € | 45.6% | — |
| Καντάνου - Σέλινου | 390 | 258 € | 41.8% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Crete a higher-risk choice for new STR investors.
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