STR Market Report
Dallas, TX
Texas • Short-Term Rental Market
Key Market Metrics
29%
Entire-home, active listings
Occupancy Rate
~9 nights booked per month on average
$140
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
3,937
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,218
~9 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
1 night
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
45%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.9/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
☀️ Demand Seasonality: Year-round demand
Strong demand across all seasons — minimal seasonal revenue volatility
Market Overview
Dallas, Texas is a growing STR market with a relatively light regulatory touch compared to other major Texas cities. The city's explosive corporate growth (Toyota, Goldman Sachs, Caterpillar HQ relocations), major sports events (Cowboys, Stars, Rangers, Mavericks), and AT&T Stadium near Fort Worth create strong year-round demand. Deep Ellum's entertainment district and Uptown's walkable urban core are the top-performing STR sub-markets. Texas has no state-level STR ban, and Dallas's permit process, while requiring registration, is broadly accessible.
Top STR Neighborhoods
Highest Occupancy Pocket
District 7
Avg occupancy: 37%
Best Balanced Opportunity
District 2
Healthy mix of demand, pricing, and listing depth
- 1Deep Ellum
- 2Uptown
- 3Oak Cliff
- 4Bishop Arts
- 5Lakewood
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Americas with similar investment-score profiles:
Live Market Analytics
Source: Inside Airbnb · 2026-01-20Listing Locations & Pricing
Listing Types
- Entire Home86.2%
- Private Room12.1%
- Hotel Room1.1%
- Shared Room0.6%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Price distribution is not available yet for this market sample.
Takeaway: the highest concentration of listings sits in the Under $50 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Jan (43.9% occupancy).
Neighbourhood Breakdown (top 14)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| District 2 | 1,832 | — | 29.8% | — |
| District 14 | 1,164 | — | 33.9% | — |
| District 1 | 601 | — | 29.6% | — |
| District 6 | 375 | — | 33.1% | — |
| District 7 | 305 | — | 37% | — |
| District 11 | 301 | — | 34.6% | — |
| District 13 | 258 | — | 30.9% | — |
| District 10 | 188 | — | 35.3% | — |
| District 4 | 178 | — | 31.8% | — |
| District 12 | 176 | — | 26.9% | — |
| District 9 | 156 | — | 36.6% | — |
| District 8 | 108 | — | 28.4% | — |
| District 3 | 93 | — | 34.8% | — |
| District 5 | 38 | — | 23.7% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Dallas a higher-risk choice for new STR investors.
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