STR Market Report
Florence
Toscana, Italy • Short-Term Rental Market
Key Market Metrics
39%
Entire-home, active listings
Occupancy Rate
~12 nights booked per month on average
154 €
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
8,906
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
1802 €
~12 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
42%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.8/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
99%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
florence-italy is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
Gavinana Galluzzo
Avg nightly rate: 304 €
Highest Occupancy Pocket
Rifredi
Avg occupancy: 41.9%
Best Balanced Opportunity
Centro Storico
Healthy mix of demand, pricing, and listing depth
- 1Centro Storico
- 2Campo di Marte
- 3Rifredi
- 4Isolotto Legnaia
- 5Gavinana Galluzzo
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Europe with similar investment-score profiles:
Live Market Analytics
Source: Inside Airbnb · 2025-09-22Listing Locations & Pricing
Listing Types
- Entire Home84%
- Private Room15.5%
- Hotel Room0.4%
- Shared Room0.1%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $101–150 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Oct (65% occupancy).
Neighbourhood Breakdown (top 5)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Centro Storico | 9,682 | 286 € | 41.4% | — |
| Campo di Marte | 1,345 | 235 € | 41.5% | — |
| Rifredi | 1,149 | 185 € | 41.9% | — |
| Isolotto Legnaia | 599 | 188 € | 41.5% | — |
| Gavinana Galluzzo | 499 | 304 € | 39.2% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Get professional analytics for Florence
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Florence data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Florence a higher-risk choice for new STR investors.
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