STR Market Report
Naples
Campania, Italy • Short-Term Rental Market
Key Market Metrics
35%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
93 €
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
4,774
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
976 €
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
21%
Hosts with 5+ listings
Pro Host Rate
Mostly individual hosts — less institutional competition, more room for a standout listing
1.4/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
96%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
naples-italy is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
Montecalvario
Avg nightly rate: 312 €
Highest Occupancy Pocket
Montecalvario
Avg occupancy: 39.8%
Best Balanced Opportunity
Montecalvario
Healthy mix of demand, pricing, and listing depth
- 1San Lorenzo
- 2San Ferdinando
- 3Pendino
- 4Chiaia
- 5Montecalvario
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
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Live Market Analytics
Source: Inside Airbnb · 2025-09-22Listing Locations & Pricing
Listing Types
- Entire Home61.8%
- Private Room36.7%
- Hotel Room1%
- Shared Room0.4%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Sep (53.4% occupancy).
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| San Lorenzo | 2,038 | 128 € | 36.1% | — |
| Pendino | 1,050 | 139 € | 36.7% | — |
| San Ferdinando | 994 | 296 € | 35.4% | — |
| Montecalvario | 850 | 312 € | 39.8% | — |
| Chiaia | 838 | 161 € | 38.4% | — |
| Avvocata | 687 | 121 € | 35.3% | — |
| San Giuseppe | 635 | 290 € | 38.6% | — |
| Porto | 628 | 136 € | 34% | — |
| Stella | 555 | 98 € | 33% | — |
| San Carlo all'Arena | 477 | 190 € | 36.7% | — |
| Vomero | 436 | 136 € | 36.6% | — |
| Vicaria | 359 | 92 € | 31.8% | — |
| Fuorigrotta | 221 | 187 € | 33.4% | — |
| Zona Industriale | 211 | 100 € | 32.6% | — |
| Arenella | 210 | 115 € | 34.4% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Naples a higher-risk choice for new STR investors.
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