STR Market Report
Park City, UT
Utah • Short-Term Rental Market
Key Market Metrics
0.62%
Entire-home, active listings
Occupancy Rate
~0 nights booked per month on average
$385
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
2,900
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$72
~0 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Note: These figures are estimated from public STR market reports and are provided for directional reference only. For investment decisions, use AirDNA or Mashvisor for live, verified data.
⛷️ Demand Seasonality: Winter peak
Peak demand November–March (ski/snowbird season); lower summer occupancy
Market Overview
Park City is Utah's premier ski resort STR market with access to three world-class ski resorts including Deer Valley and Park City Mountain. The market also benefits from the Sundance Film Festival in January. Summer demand for mountain biking and outdoor activities is growing. Utah's low taxes and business-friendly environment attract real estate investors, but STR permitting can be competitive.
Top STR Neighborhoods
- 1Old Town
- 2Deer Valley
- 3Canyons Village
- 4Kimball Junction
- 5Silver Star
Based on editorial research and industry reporting.
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Get professional analytics for Park City
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Park City data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Park City a higher-risk choice for new STR investors.
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