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STR Market Report
Utah • Short-Term Rental Market
0.62%
Entire-home, active listings
Occupancy Rate
~0 nights booked per month on average
$385
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
2,900
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$72
~0 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Note: These figures are estimated from public STR market reports and are provided for directional reference only. For investment decisions, use AirDNA or Mashvisor for live, verified data.
Peak demand November–March (ski/snowbird season); lower summer occupancy
Park City is Utah's premier ski resort STR market with access to three world-class ski resorts including Deer Valley and Park City Mountain. The market also benefits from the Sundance Film Festival in January. Summer demand for mountain biking and outdoor activities is growing. Utah's low taxes and business-friendly environment attract real estate investors, but STR permitting can be competitive.
Based on editorial research and industry reporting.
Markets in Americas with similar investment-score profiles:
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Park City data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Park City a higher-risk choice for new STR investors.
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