STR Market Report
Rochester, NY
New York • Short-Term Rental Market
Key Market Metrics
36%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
$119
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
530
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,285
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
39%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.8/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
rochester-ny is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
E
Avg nightly rate: $124
Highest Occupancy Pocket
E
Avg occupancy: 39.3%
Best Balanced Opportunity
E
Healthy mix of demand, pricing, and listing depth
- 1E
- 2S
- 3NW
- 4NE
Ranked by active listing count (Inside Airbnb data).
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Live Market Analytics
Source: Inside Airbnb · 2026-05-26Listing Locations & Pricing
Listing Types
- Entire Home67.1%
- Private Room31.1%
- Unknown1.8%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Neighbourhood Breakdown (top 4)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| E | 450 | $124 | 39.3% | — |
| S | 340 | $101 | 34.9% | — |
| NW | 133 | $120 | 31.2% | — |
| NE | 100 | $80 | 27.7% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Get professional analytics for Rochester
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Rochester data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Rochester a higher-risk choice for new STR investors.
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