STR Market Report
Salem, OR
Oregon • Short-Term Rental Market
Key Market Metrics
35%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
$150
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
180
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,575
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
22%
Hosts with 5+ listings
Pro Host Rate
Mostly individual hosts — less institutional competition, more room for a standout listing
1.5/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
☀️ Demand Seasonality: Year-round demand
Strong demand across all seasons — minimal seasonal revenue volatility
Market Overview
salem-or is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Highest Occupancy Pocket
Ward 3
Avg occupancy: 50.1%
Best Balanced Opportunity
Ward 3
Healthy mix of demand, pricing, and listing depth
- 1Ward 1
- 2Ward 2
- 3Ward 7
- 4Ward 8
- 5Ward 4
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
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Live Market Analytics
Source: Inside Airbnb · 2026-05-26Listing Locations & Pricing
Listing Types
- Entire Home79.1%
- Private Room19.5%
- Unknown1.4%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Price distribution is not available yet for this market sample.
Takeaway: the highest concentration of listings sits in the Under $50 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Neighbourhood Breakdown (top 8)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Ward 1 | 75 | — | 43.4% | — |
| Ward 2 | 59 | — | 31.5% | — |
| Ward 8 | 48 | — | 30.8% | — |
| Ward 7 | 39 | — | 29% | — |
| Ward 4 | 18 | — | 36.4% | — |
| Ward 3 | 16 | — | 50.1% | — |
| Ward 6 | 13 | — | 33.9% | — |
| Ward 5 | 10 | — | 15.3% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Get professional analytics for Salem
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Salem data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Salem a higher-risk choice for new STR investors.
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