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STR Market Report
California • Short-Term Rental Market
42%
Entire-home, active listings
Occupancy Rate
~13 nights booked per month on average
$208
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
1,635
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$2,621
~13 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
28%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.7/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
Strong demand across all seasons — minimal seasonal revenue volatility
san-mateo-county-ca is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Premium Pricing Pocket
Pacifica
Avg nightly rate: $4,895
Highest Occupancy Pocket
Burlingame
Avg occupancy: 51.5%
Best Balanced Opportunity
Pacifica
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Americas with similar investment-score profiles:
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Takeaway: most listings cluster around 0–10% occupancy.
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Unincorporated Areas | 487 | $302 | 43.3% | — |
| Daly City | 460 | $163 | 46.3% | — |
| Redwood City | 340 | $249 | 42.3% | — |
| South San Francisco | 314 | $735 | 42% | — |
| Menlo Park | 301 | $320 | 38.4% | — |
| San Mateo | 299 | $200 | 39.6% | — |
| East Palo Alto | 261 | $141 | 39% | — |
| Pacifica | 259 | $4,895 | 35% | — |
| San Bruno | 138 | $2,197 | 36.7% | — |
| Burlingame | 112 | $237 | 51.5% | — |
| San Carlos | 98 | $201 | 49.2% | — |
| Foster City | 92 | $229 | 38.6% | — |
| Millbrae | 79 | $158 | 40.6% | — |
| Belmont | 73 | $199 | 46.3% | — |
| Half Moon Bay | 71 | $339 | 37.4% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View San Mateo County data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
Try Mashvisor →Affiliate disclosure: STR Specialist may earn a commission if you subscribe via these links. We only recommend tools we trust.
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make San Mateo County a higher-risk choice for new STR investors.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.