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STR Market Report
Kanto, Japan • Short-Term Rental Market
53%
Entire-home, active listings
Occupancy Rate
~16 nights booked per month on average
￥150
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
19,695
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
￥2,385
~16 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
72%
Hosts with 5+ listings
Pro Host Rate
Over half of supply is run by professional investors — a highly competitive market
1.5/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
100%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
Strong demand across all seasons — minimal seasonal revenue volatility
tokyo-japan is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Premium Pricing Pocket
Test Ku
Avg nightly rate: ￥15,000
Highest Occupancy Pocket
Test Ku
Avg occupancy: 60%
Best Balanced Opportunity
Test Ku
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Asia with similar investment-score profiles:
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Test Ku | 100 | ￥15,000 | 60% | 4.50 |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Tokyo data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Tokyo a higher-risk choice for new STR investors.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.