STR Market Report
Twin Cities, MN
Minnesota • Short-Term Rental Market
Key Market Metrics
35%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
$153
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
3,447
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,607
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
28%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.6/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
35%
Have a permit on file
Licensed Listings
Moderate compliance — licensing is required but enforcement is inconsistent
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
The Twin Cities (Minneapolis-Saint Paul) STR market is driven by a surprising diversity of demand: the Mall of America, Vikings and Twins games, several large convention venues, major corporate headquarters (Target, Best Buy, UnitedHealth), and a growing arts and food scene in Northeast Minneapolis and Uptown. Minnesota's winters are severe but indoor culture and winter sports tourism from the boundary waters and North Shore provide meaningful off-peak demand. Minneapolis requires STR licenses and limits operations, but the market supports solid returns for compliant operators during peak summer and event periods.
Top STR Neighborhoods
Premium Pricing Pocket
Carver
Avg nightly rate: $329
Highest Occupancy Pocket
Scott
Avg occupancy: 40.6%
Best Balanced Opportunity
Hennepin
Healthy mix of demand, pricing, and listing depth
- 1Northeast Minneapolis
- 2Uptown
- 3Downtown Saint Paul
- 4Dinkytown
- 5North Loop
Ranked by active listing count (Inside Airbnb data).
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Live Market Analytics
Source: Inside Airbnb · 2025-09-23Listing Locations & Pricing
Listing Types
- Entire Home77.3%
- Private Room21.4%
- Hotel Room1.2%
- Shared Room0.1%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Sep (49.4% occupancy).
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Hennepin | 2,658 | $192 | 37.3% | — |
| Ramsey | 963 | $160 | 37% | — |
| Washington | 266 | $282 | 34.7% | — |
| Dakota | 263 | $187 | 36.2% | — |
| Anoka | 239 | $203 | 34.9% | — |
| Wright | 158 | $228 | 34% | — |
| Chisago | 109 | $248 | 24.7% | — |
| Mille Lacs | 109 | $298 | 30.2% | — |
| St. Croix | 107 | $322 | 22.3% | — |
| Pierce | 97 | $236 | 26.8% | — |
| Sherburne | 96 | $160 | 36.2% | — |
| Scott | 89 | $264 | 40.6% | — |
| Carver | 81 | $329 | 36.2% | — |
| Le Sueur | 41 | $283 | 21.6% | — |
| Isanti | 38 | $249 | 37.4% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Twin Cities a higher-risk choice for new STR investors.
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