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STR Market Report
Minnesota • Short-Term Rental Market
35%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
$153
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
3,447
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,607
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
28%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.6/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
35%
Have a permit on file
Licensed Listings
Moderate compliance — licensing is required but enforcement is inconsistent
Peak demand June–August; shoulder spring/fall; lower winter occupancy
The Twin Cities (Minneapolis-Saint Paul) STR market is driven by a surprising diversity of demand: the Mall of America, Vikings and Twins games, several large convention venues, major corporate headquarters (Target, Best Buy, UnitedHealth), and a growing arts and food scene in Northeast Minneapolis and Uptown. Minnesota's winters are severe but indoor culture and winter sports tourism from the boundary waters and North Shore provide meaningful off-peak demand. Minneapolis requires STR licenses and limits operations, but the market supports solid returns for compliant operators during peak summer and event periods.
Premium Pricing Pocket
Carver
Avg nightly rate: $329
Highest Occupancy Pocket
Scott
Avg occupancy: 40.6%
Best Balanced Opportunity
Hennepin
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Americas with similar investment-score profiles:
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Takeaway: most listings cluster around 0–10% occupancy.
Peak month in this snapshot: Sep (49.4% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Hennepin | 2,658 | $192 | 37.3% | — |
| Ramsey | 963 | $160 | 37% | — |
| Washington | 266 | $282 | 34.7% | — |
| Dakota | 263 | $187 | 36.2% | — |
| Anoka | 239 | $203 | 34.9% | — |
| Wright | 158 | $228 | 34% | — |
| Chisago | 109 | $248 | 24.7% | — |
| Mille Lacs | 109 | $298 | 30.2% | — |
| St. Croix | 107 | $322 | 22.3% | — |
| Pierce | 97 | $236 | 26.8% | — |
| Sherburne | 96 | $160 | 36.2% | — |
| Scott | 89 | $264 | 40.6% | — |
| Carver | 81 | $329 | 36.2% | — |
| Le Sueur | 41 | $283 | 21.6% | — |
| Isanti | 38 | $249 | 37.4% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Twin Cities data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Twin Cities a higher-risk choice for new STR investors.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.