Head-to-head comparison · Updated July 2026
Hostaway vs Hostfully
Two closely-scored PMS platforms (80 vs 79) that reach similar places from different directions.
“Triple crown” OTA partner status and 24/7 phone support across six continents
Visual booking-pipeline view and bundled digital guidebooks, with published tiered pricing
The quick verdict
These two land almost dead even — Hostaway scored 80/100, Hostfully 79/100 — so the decision comes down to structure rather than raw quality. Hostaway offers “triple crown” preferred-partner status with Airbnb, Vrbo and Booking.com, deeper automation (9/10 vs 8/10) and 24/7 phone support, but only through a custom sales quote. Hostfully counters with published tiered pricing starting at $129/month for 4 properties, a genuinely useful visual booking-pipeline for tracking leads, and its own digital guidebook product bundled in. Choose Hostaway for maximum automation and OTA depth; choose Hostfully if you want to see real pricing upfront and value the pipeline/guidebook combination.
…you want the deepest OTA automation and round-the-clock phone support, with budget for custom pricing.
…you want a published pricing ladder and Hostfully’s signature booking pipeline plus digital guidebook integration.
Hostaway vs Hostfully at a glance
Scores come from our hands-on testing rubric — how we test STR software. Vendors can’t pay for placement.
| Our score | 80/100 | 79/100 |
| Best for | Teams wanting the deepest automation & OTA partnerships | Teams wanting published pricing plus a visual booking pipeline |
| Starting price | Custom quote, typically $40+/listing + setup fee | $129/mo for 4 properties (implementation fee applies) |
| Integrations | 10/10 — 100+ marketplace apps, triple-crown OTA status | 9/10 — 100+ marketplace, preferred partner with all 3 majors |
| Automation | 9/10 — AI automates 93% of messaging | 8/10 — booking pipeline + automated communications |
| Unique feature | AI messaging automation, built-in dynamic pricing | Booking pipeline view + bundled digital guidebooks |
| Support | 8/10 — 24/7 phone across 6 continents | 7/10 — email/chat support |
| Free trial | None — sales demo only | None — demo only |
| Team scale | 9/10 — scales to 10,000+ listings | 8/10 — scales to 200+ listings |
| Full review | Hostaway review → | Hostfully review → |
Score battle: rubric results side by side
Sub-scores from the same testing rubric we apply to every tool in the property management software directory.
The full breakdown
4 dimensions that actually decide which tool fits, based on running both on real listings.
01Pricing & transparency
Winner: HostfullyHostfully publishes real tiers; Hostaway requires a sales call for every quote.
Hostfully lists actual prices: $129/month for up to 4 properties (Starter), $229/month for Pro, $285/month for Pro Plus at 11 properties, and $2,916/year (about $12.15/listing) at the 20-property Premium tier — with a one-time implementation fee waived on annual billing.
Hostaway’s pricing is entirely custom, typically starting near $40+/listing with a $100-500 setup fee. Its own review flags this lack of published pricing directly as a shortcoming, even though volume discounts can bring per-listing costs down at real scale.
- Starter: ~$40+/listing, custom quote
- Growth: $20-40/listing, volume discounts
- Enterprise: custom deal
- Starter: $129/mo, 1-4 properties
- Pro: $229/mo, 5 properties
- Pro Plus: $285/mo, 11 properties
- Premium: $2,916/yr, 20 properties
02Automation & AI
Winner: HostawayHostaway’s AI messaging automation is a tier above Hostfully’s workflow-based automation.
Hostaway scored 9/10 on automation, with AI handling an estimated 93% of guest and staff messaging plus built-in dynamic pricing claimed to lift revenue 22.3% per listing on average.
Hostfully scored 8/10 — automation here centers on its booking pipeline (tracking leads from inquiry to checkout) and standard guest communication workflows, without Hostaway’s AI messaging layer.
03Signature features: booking pipeline & guidebooks
It’s a tieDifferent differentiators — AI-driven messaging vs a visual sales pipeline and bundled guidebooks.
Hostfully’s booking pipeline gives a genuinely distinctive visual view of every guest’s journey from inquiry to checkout, useful for teams actively working leads rather than just accepting instant bookings — paired with Hostfully Digital Guidebooks as a sister product bundled into the platform.
Hostaway counters with its AI messaging layer and built-in dynamic pricing engine rather than a pipeline view; which matters more depends on whether your operation is lead-driven (Hostfully) or volume-and-automation-driven (Hostaway).
04Support & reliability
Winner: HostawayHostaway’s 24/7 phone support across six continents outscores Hostfully’s email/chat model.
Hostaway scored 8/10 on support, backed by 24/7 phone availability across six continents and a claimed 97% customer satisfaction rate.
Hostfully scored 7/10 — support is capable but more standard, and its own review notes no free trial is available, only guided demos, similar to Hostaway.
Current pricing, plan by plan
Pulled from our reviews and re-checked against vendor pricing pages. Always confirm on the vendor site before committing.
1-20 listings, basic PMS, channel management, automation
$100-500 setup fee, custom pricing required
20-100 listings, advanced features, marketplace access
Commission-based option: 2% of monthly revenue
100+ listings, custom solutions, dedicated support
White-label options, API customization
1-4 properties, channel management, unified inbox, basic automation, payment processing
50% discount on implementation fee with annual billing
5+ properties, everything in Starter plus advanced features, team roles, SMS messaging
Most popular for growing businesses
11+ properties, everything in Pro plus WhatsApp, group reservations, owner portal
For businesses transitioning to enterprise
20+ properties, custom branding, dedicated support, owner financial reports
Enterprise features, significant volume discounts
Which one should you choose?
Choose Hostaway if…
- You want AI handling the bulk of guest and staff messaging
- “Triple crown” OTA partner status with Airbnb, Vrbo and Booking.com is a priority
- 24/7 phone support across time zones matters to your operation
- You have budget for custom pricing and don’t need it published upfront
- Built-in dynamic pricing without a separate tool is important
Choose Hostfully if…
- You want to see real, published pricing before talking to sales
- A visual booking pipeline for tracking leads would genuinely help your workflow
- Bundled digital guidebooks (rather than a separate subscription) appeals to you
- You’re in the 4-20 property range where Hostfully’s tiers are clearly priced
- Preferred-partner status with all three major OTAs matters, just not “triple crown” exclusivity
The bottom line
Hostaway and Hostfully are close enough in overall score (80 vs 79) that the decision really comes down to structure. Hostaway leans harder into automation and OTA depth — AI messaging, triple-crown partner status, 24/7 phone support — all gated behind a custom quote.
Hostfully counters with transparency and two genuinely distinctive tools: a visual booking pipeline for lead tracking and bundled digital guidebooks. If you want to know your price before a sales call, or your business is lead-driven rather than purely automation-driven, Hostfully is the more comfortable starting point.
Hostaway vs Hostfully: FAQ
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Best Property Management SoftwareWe test every tool hands-on and vendors cannot pay for rankings or scores. Some links are affiliate links — if you buy through them we may earn a commission at no cost to you, which funds independent testing. See our disclosure.