STR Market Report
Asheville, NC
North Carolina • Short-Term Rental Market
Key Market Metrics
35%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
$136
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
2,014
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,428
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
25%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
2/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
☀️ Demand Seasonality: Year-round demand
Strong demand across all seasons — minimal seasonal revenue volatility
Market Overview
Asheville, North Carolina is one of the highest-demand mountain STR markets in the Southeast, drawing visitors with its vibrant arts scene, nationally recognized food and brewery culture, Blue Ridge Parkway access, and the iconic Biltmore Estate. The city has implemented STR regulations and permit caps in some zones, adding supply constraints that benefit existing operators. Fall foliage season (mid-October) is peak season with extremely limited availability. Properties near downtown's walkable restaurant corridor command premium rates and experience the lowest vacancy.
Top STR Neighborhoods
Premium Pricing Pocket
28801.0
Avg nightly rate: $253
Highest Occupancy Pocket
28805.0
Avg occupancy: 42.6%
Best Balanced Opportunity
28801.0
Healthy mix of demand, pricing, and listing depth
- 1Downtown
- 2West Asheville
- 3Montford
- 4River Arts District
- 5South Slope
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Americas with similar investment-score profiles:
Live Market Analytics
Source: Inside Airbnb · 2025-09-22Listing Locations & Pricing
Listing Types
- Entire Home90%
- Private Room9.3%
- Hotel Room0.4%
- Shared Room0.3%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $101–150 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Oct (55.2% occupancy).
Neighbourhood Breakdown (top 8)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| 28806.0 | 784 | $173 | 42.1% | — |
| 28801.0 | 605 | $253 | 36.6% | — |
| 28803.0 | 454 | $178 | 39% | — |
| 28804.0 | 368 | $185 | 37.6% | — |
| 28805.0 | 272 | $175 | 42.6% | — |
| 28704.0 | 204 | $225 | 33.3% | — |
| 28715.0 | 90 | $165 | 34.7% | — |
| 28732.0 | 75 | $211 | 30.9% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Get professional analytics for Asheville
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Asheville data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
Try Mashvisor →Affiliate disclosure: STR Specialist may earn a commission if you subscribe via these links. We only recommend tools we trust.
Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Asheville a higher-risk choice for new STR investors.
Investing in Asheville?
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.