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STR Market Report
Florida • Short-Term Rental Market
0.65%
Entire-home, active listings
Occupancy Rate
~0 nights booked per month on average
$245
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
5,600
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$48
~0 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Friendly
Permissive regulations — straightforward licensing, no owner-occupancy requirement
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Note: These figures are estimated from public STR market reports and are provided for directional reference only. For investment decisions, use AirDNA or Mashvisor for live, verified data.
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Destin and the 30A corridor are among the top beach vacation destinations in the US with exceptionally high summer occupancy. The emerald-green water and white sand beaches draw families and groups year-round. Florida Gulf Coast markets benefit from strong regulatory environments at the state level, with limited ability for local governments to restrict STRs.
Based on editorial research and industry reporting.
Markets in Americas with similar investment-score profiles:
Indexed guides and articles that reference this market:
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Destin data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Destin a higher-risk choice for new STR investors.
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