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STR Market Report
Scotland, United Kingdom • Short-Term Rental Market
54%
Entire-home, active listings
Occupancy Rate
~16 nights booked per month on average
£232
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
3,190
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
£3,758
~16 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
28%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
2.4/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
29%
Have a permit on file
Licensed Listings
Low compliance despite regulations — enforcement may be limited, but risk is real
Peak demand June–August; shoulder spring/fall; lower winter occupancy
edinburgh-uk is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Premium Pricing Pocket
New Town East and Gayfield
Avg nightly rate: £665
Highest Occupancy Pocket
Hillside and Calton Hill
Avg occupancy: 63.8%
Best Balanced Opportunity
New Town East and Gayfield
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Europe with similar investment-score profiles:
Indexed guides and articles that reference this market:
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $101–150 nightly range.
Takeaway: most listings cluster around 91–100% occupancy.
Peak month in this snapshot: Sep (69.5% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Old Town, Princes Street and Leith Street | 638 | £337 | 48.5% | — |
| Deans Village | 326 | £350 | 44.2% | — |
| Tollcross | 250 | £310 | 53.3% | — |
| New Town West | 198 | £447 | 47.9% | — |
| Hillside and Calton Hill | 180 | £241 | 63.8% | — |
| Canongate, Southside and Dumbiedykes | 150 | £239 | 53.2% | — |
| New Town East and Gayfield | 138 | £665 | 56.7% | — |
| Meadows and Southside | 127 | £254 | 57.2% | — |
| Dalry and Fountainbridge | 120 | £175 | 63.5% | — |
| Stockbridge | 106 | £533 | 55.2% | — |
| Meadowbank and Abbeyhill North | 96 | £241 | 60.2% | — |
| Broughton South | 95 | £187 | 61.7% | — |
| South Leith | 84 | £183 | 60.4% | — |
| Abbeyhill | 79 | £180 | 57.2% | — |
| Canonmills and New Town North | 77 | £251 | 59.4% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Edinburgh data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — Edinburgh has decent fundamentals but some limitations. Worth investigating further before committing capital.
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