STR Market Report
Edinburgh
Scotland, United Kingdom • Short-Term Rental Market
Key Market Metrics
54%
Entire-home, active listings
Occupancy Rate
~16 nights booked per month on average
£232
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
3,190
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
£3,758
~16 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
28%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
2.4/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
29%
Have a permit on file
Licensed Listings
Low compliance despite regulations — enforcement may be limited, but risk is real
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
edinburgh-uk is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
New Town East and Gayfield
Avg nightly rate: £665
Highest Occupancy Pocket
Hillside and Calton Hill
Avg occupancy: 63.8%
Best Balanced Opportunity
New Town East and Gayfield
Healthy mix of demand, pricing, and listing depth
- 1Old Town, Princes Street and Leith Street
- 2Tollcross
- 3Deans Village
- 4New Town West
- 5Hillside and Calton Hill
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Europe with similar investment-score profiles:
Read More About Edinburgh
Indexed guides and articles that reference this market:
Live Market Analytics
Source: Inside Airbnb · 2025-09-21Listing Locations & Pricing
Listing Types
- Entire Home71.8%
- Private Room27.4%
- Hotel Room0.4%
- Shared Room0.4%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $101–150 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 91–100% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Sep (69.5% occupancy).
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Old Town, Princes Street and Leith Street | 638 | £337 | 48.5% | — |
| Deans Village | 326 | £350 | 44.2% | — |
| Tollcross | 250 | £310 | 53.3% | — |
| New Town West | 198 | £447 | 47.9% | — |
| Hillside and Calton Hill | 180 | £241 | 63.8% | — |
| Canongate, Southside and Dumbiedykes | 150 | £239 | 53.2% | — |
| New Town East and Gayfield | 138 | £665 | 56.7% | — |
| Meadows and Southside | 127 | £254 | 57.2% | — |
| Dalry and Fountainbridge | 120 | £175 | 63.5% | — |
| Stockbridge | 106 | £533 | 55.2% | — |
| Meadowbank and Abbeyhill North | 96 | £241 | 60.2% | — |
| Broughton South | 95 | £187 | 61.7% | — |
| South Leith | 84 | £183 | 60.4% | — |
| Abbeyhill | 79 | £180 | 57.2% | — |
| Canonmills and New Town North | 77 | £251 | 59.4% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Get professional analytics for Edinburgh
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Edinburgh data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
Try Mashvisor →Affiliate disclosure: STR Specialist may earn a commission if you subscribe via these links. We only recommend tools we trust.
Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — Edinburgh has decent fundamentals but some limitations. Worth investigating further before committing capital.
Investing in Edinburgh?
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.