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STR Market Report
Flemish Region, Belgium • Short-Term Rental Market
52%
Entire-home, active listings
Occupancy Rate
~16 nights booked per month on average
€ 122
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
827
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
€ 1.903
~16 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
18%
Hosts with 5+ listings
Pro Host Rate
Mostly individual hosts — less institutional competition, more room for a standout listing
1.8/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
Peak demand June–August; shoulder spring/fall; lower winter occupancy
ghent-belgium is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Premium Pricing Pocket
Brugse Poort - Rooigem
Avg nightly rate: € 302
Highest Occupancy Pocket
Oud Gentbrugge
Avg occupancy: 66.5%
Best Balanced Opportunity
Brugse Poort - Rooigem
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Takeaway: most listings cluster around 91–100% occupancy.
Peak month in this snapshot: Oct (65.7% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Binnenstad | 375 | € 129 | 45.8% | — |
| Elisabethbegijnhof - Papegaai | 140 | € 140 | 48.9% | — |
| Stationsbuurt Noord | 120 | € 111 | 49.9% | — |
| Sluizeken - Tolhuis - Ham | 99 | € 115 | 48.2% | — |
| Brugse Poort - Rooigem | 72 | € 302 | 55.3% | — |
| Dampoort | 57 | € 97 | 61.2% | — |
| Macharius - Heirnis | 51 | € 127 | 52.8% | — |
| Stationsbuurt Zuid | 50 | € 110 | 49.4% | — |
| Sint Amandsberg | 45 | € 103 | 53% | — |
| Muide - Meulestede - Afrikalaan | 42 | € 110 | 58% | — |
| Ledeberg | 42 | € 105 | 60% | — |
| Watersportbaan - Ekkergem | 38 | € 97 | 63.5% | — |
| Oud Gentbrugge | 33 | € 103 | 66.5% | — |
| Wondelgem | 31 | € 116 | 55.1% | — |
| Bloemekenswijk | 30 | € 97 | 46% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Ghent data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — Ghent has decent fundamentals but some limitations. Worth investigating further before committing capital.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.