STR Market Report
Puglia
Puglia, Italy • Short-Term Rental Market
Key Market Metrics
44%
Entire-home, active listings
Occupancy Rate
~13 nights booked per month on average
94 €
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
20,451
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
1241 €
~13 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Friendly
Permissive regulations — straightforward licensing, no owner-occupancy requirement
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
35%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
0.6/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
99%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
puglia-italy is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
Otranto
Avg nightly rate: 1424 €
Highest Occupancy Pocket
Porto Cesareo
Avg occupancy: 60.6%
Best Balanced Opportunity
Otranto
Healthy mix of demand, pricing, and listing depth
- 1Bari
- 2Ostuni
- 3Monopoli
- 4Lecce
- 5Gallipoli
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Europe with similar investment-score profiles:
Live Market Analytics
Source: Inside Airbnb · 2026-05-26Listing Locations & Pricing
Listing Types
- Entire Home79.2%
- Private Room17.6%
- Unknown2.7%
- Hotel Room0.5%
- Shared Room0%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Bari | 3,525 | 198 € | 36.9% | — |
| Ostuni | 2,746 | 432 € | 42.9% | — |
| Lecce | 2,250 | 272 € | 38.9% | — |
| Gallipoli | 2,223 | 272 € | 49.5% | — |
| Porto Cesareo | 2,048 | 480 € | 60.6% | — |
| Monopoli | 1,917 | 353 € | 51.5% | — |
| Nard | 1,421 | 329 € | 43.2% | — |
| Melendugno | 1,238 | 912 € | 53% | — |
| Polignano a Mare | 1,080 | 375 € | 44.8% | — |
| Otranto | 1,049 | 1424 € | 45.2% | — |
| Ugento | 1,047 | 396 € | 50.6% | — |
| Martina Franca | 1,041 | 445 € | 42% | — |
| Salve | 965 | 325 € | 54.4% | — |
| Fasano | 850 | 423 € | 41.3% | — |
| Vieste | 832 | 878 € | 41.2% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — Puglia has decent fundamentals but some limitations. Worth investigating further before committing capital.
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