STR Market Report
Gulf Shores, AL
Alabama • Short-Term Rental Market
Key Market Metrics
0.63%
Entire-home, active listings
Occupancy Rate
~0 nights booked per month on average
$195
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
4,200
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$37
~0 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Friendly
Permissive regulations — straightforward licensing, no owner-occupancy requirement
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Note: These figures are estimated from public STR market reports and are provided for directional reference only. For investment decisions, use AirDNA or Mashvisor for live, verified data.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
Gulf Shores and Orange Beach offer affordable Gulf Coast vacation rental options compared to Florida alternatives. The market benefits from Alabama's minimal STR regulation and lower property prices. Strong family beach demand from the Southeast US drives peak summer occupancy. The area is increasingly popular as Florida prices escalate.
Top STR Neighborhoods
- 1Gulf Shores Beach
- 2Orange Beach
- 3Fort Morgan
- 4Gulf State Park
- 5Perdido Key
Based on editorial research and industry reporting.
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Get professional analytics for Gulf Shores
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Gulf Shores data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Gulf Shores a higher-risk choice for new STR investors.
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