STR Market Report
Istanbul
Marmara, Turkey • Short-Term Rental Market
Key Market Metrics
28%
Entire-home, active listings
Occupancy Rate
~8 nights booked per month on average
₺74
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
9,828
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
₺622
~8 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
69%
Hosts with 5+ listings
Pro Host Rate
Over half of supply is run by professional investors — a highly competitive market
1.2/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
92%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
istanbul-turkey is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
Bakirkoy
Avg nightly rate: ₺11.817
Highest Occupancy Pocket
Kadikoy
Avg occupancy: 31.7%
Best Balanced Opportunity
Bakirkoy
Healthy mix of demand, pricing, and listing depth
- 1Beyoglu
- 2Fatih
- 3Sisli
- 4Kadikoy
- 5Besiktas
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Asia with similar investment-score profiles:
Live Market Analytics
Source: Inside Airbnb · 2025-09-29Listing Locations & Pricing
Listing Types
- Entire Home67.4%
- Private Room31.6%
- Hotel Room0.5%
- Shared Room0.5%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the Over $1000 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Sep (35.3% occupancy).
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Beyoglu | 8,046 | ₺4.616 | 24.2% | — |
| Fatih | 4,173 | ₺3.426 | 18.4% | — |
| Sisli | 3,916 | ₺8.028 | 22.8% | — |
| Kadikoy | 2,231 | ₺3.011 | 31.7% | — |
| Besiktas | 1,635 | ₺6.328 | 23.6% | — |
| Esenyurt | 1,129 | ₺2.327 | 16.4% | — |
| Bahcelievler | 820 | ₺2.852 | 19.1% | — |
| Kagithane | 731 | ₺2.959 | 28.2% | — |
| Uskudar | 698 | ₺3.732 | 24.1% | — |
| Bagcilar | 546 | ₺7.765 | 20.9% | — |
| Atasehir | 519 | ₺3.228 | 15.9% | — |
| Sile | 490 | ₺6.262 | 28.1% | — |
| Maltepe | 402 | ₺2.093 | 22.6% | — |
| Bakirkoy | 347 | ₺11.817 | 20.2% | — |
| Basaksehir | 347 | ₺4.053 | 22.2% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Istanbul a higher-risk choice for new STR investors.
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