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STR Market Report
New Jersey • Short-Term Rental Market
42%
Entire-home, active listings
Occupancy Rate
~13 nights booked per month on average
$195
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
882
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$2,457
~13 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
3 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
25%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
2/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
70%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
Strong demand across all seasons — minimal seasonal revenue volatility
jersey-city-nj is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Premium Pricing Pocket
Ward E (councilmember James Solomon)
Avg nightly rate: $224
Highest Occupancy Pocket
Ward D (councilmember Michael Yun)
Avg occupancy: 43.5%
Best Balanced Opportunity
Ward E (councilmember James Solomon)
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Americas with similar investment-score profiles:
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Takeaway: most listings cluster around 0–10% occupancy.
Peak month in this snapshot: Oct (56.6% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Ward D (councilmember Michael Yun) | 383 | $185 | 43.5% | — |
| Ward F (councilmember Jermaine D. Robinson) | 375 | $170 | 37.1% | — |
| Ward E (councilmember James Solomon) | 369 | $224 | 37.1% | — |
| Ward C (councilmember Richard Boggiano) | 357 | $178 | 39.8% | — |
| Ward B (councilmember Mira Prinz-Arey) | 203 | $160 | 42.2% | — |
| Ward A (councilmember Denise Ridley) | 142 | $133 | 33.2% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Jersey City data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — Jersey City has decent fundamentals but some limitations. Worth investigating further before committing capital.
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