STR Market Report
Rome
Lazio, Italy • Short-Term Rental Market
Key Market Metrics
39%
Entire-home, active listings
Occupancy Rate
~12 nights booked per month on average
149 €
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
22,242
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
1743 €
~12 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
28%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.7/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
98%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
☀️ Demand Seasonality: Year-round demand
Strong demand across all seasons — minimal seasonal revenue volatility
Market Overview
rome-italy is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
I Centro Storico
Avg nightly rate: 238 €
Highest Occupancy Pocket
II Parioli/Nomentano
Avg occupancy: 43.3%
Best Balanced Opportunity
I Centro Storico
Healthy mix of demand, pricing, and listing depth
- 1I Centro Storico
- 2VII San Giovanni/Cinecittà
- 3XIII Aurelia
- 4II Parioli/Nomentano
- 5XII Monte Verde
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Europe with similar investment-score profiles:
Live Market Analytics
Source: Inside Airbnb · 2025-09-14Listing Locations & Pricing
Listing Types
- Entire Home75.1%
- Private Room23.6%
- Hotel Room1%
- Shared Room0.3%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $101–150 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Sep (62.9% occupancy).
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| I Centro Storico | 18,563 | 238 € | 40.3% | — |
| VII San Giovanni/Cinecittà | 3,264 | 158 € | 41.5% | — |
| XIII Aurelia | 2,674 | 167 € | 39.5% | — |
| II Parioli/Nomentano | 2,619 | 162 € | 43.3% | — |
| XII Monte Verde | 2,014 | 152 € | 41.6% | — |
| V Prenestino/Centocelle | 1,888 | 125 € | 43.2% | — |
| VIII Appia Antica | 1,217 | 186 € | 39.8% | — |
| X Ostia/Acilia | 1,049 | 115 € | 41.1% | — |
| XIV Monte Mario | 864 | 174 € | 39.3% | — |
| XI Arvalia/Portuense | 781 | 119 € | 41% | — |
| IV Tiburtina | 683 | 158 € | 43.3% | — |
| III Monte Sacro | 669 | 213 € | 43.2% | — |
| XV Cassia/Flaminia | 602 | 185 € | 35.8% | — |
| IX Eur | 424 | 190 € | 37.8% | — |
| VI Roma delle Torri | 341 | 152 € | 36.5% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Get professional analytics for Rome
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Rome data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
Try Mashvisor →Affiliate disclosure: STR Specialist may earn a commission if you subscribe via these links. We only recommend tools we trust.
Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Rome a higher-risk choice for new STR investors.
Investing in Rome?
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.