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STR Market Report
California • Short-Term Rental Market
51%
Entire-home, active listings
Occupancy Rate
~15 nights booked per month on average
$220
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
2,921
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$3,366
~15 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
3 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
20%
Hosts with 5+ listings
Pro Host Rate
Mostly individual hosts — less institutional competition, more room for a standout listing
0.7/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
62%
Have a permit on file
Licensed Listings
Moderate compliance — licensing is required but enforcement is inconsistent
Strong demand across all seasons — minimal seasonal revenue volatility
San Francisco enforces some of the most restrictive STR regulations in the US: hosts must register, the property must be their primary residence, and unhosted rentals are capped at 90 nights per year. These constraints have dramatically reduced STR supply and boosted ADR for compliant operators. The city's tech industry drives strong demand from corporate visitors, and its tourist appeal remains high. For primary residence hosts willing to navigate the compliance requirements, the economics are strong given the constrained supply and premium ADR. Mission District and Castro are top-performing neighborhoods.
Highest Occupancy Pocket
Russian Hill
Avg occupancy: 58.6%
Best Balanced Opportunity
Downtown/Civic Center
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Americas with similar investment-score profiles:
Indexed guides and articles that reference this market:
Takeaway: entire home apt dominates this market snapshot.
Price distribution is not available yet for this market sample.
Takeaway: the highest concentration of listings sits in the Under $50 nightly range.
Takeaway: most listings cluster around 0–10% occupancy.
Peak month in this snapshot: Dec (58.8% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Downtown/Civic Center | 1,002 | — | 56.3% | — |
| South of Market | 625 | — | 40.1% | — |
| Mission | 525 | — | 54.2% | — |
| Western Addition | 485 | — | 47.5% | — |
| Nob Hill | 372 | — | 45% | — |
| Outer Sunset | 340 | — | 47.6% | — |
| Financial District | 302 | — | 47.3% | — |
| Castro/Upper Market | 294 | — | 51.7% | — |
| North Beach | 266 | — | 37.5% | — |
| Bernal Heights | 255 | — | 55.5% | — |
| Haight Ashbury | 252 | — | 48.4% | — |
| Marina | 245 | — | 36.2% | — |
| Noe Valley | 239 | — | 57.7% | — |
| Russian Hill | 203 | — | 58.6% | — |
| Inner Richmond | 202 | — | 48.3% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View San Francisco data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — San Francisco has decent fundamentals but some limitations. Worth investigating further before committing capital.
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