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STR Market Report
Central Macedonia, Greece • Short-Term Rental Market
36%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
60 €
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
3,629
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
648 €
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
47%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.2/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
99%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
Peak demand June–August; shoulder spring/fall; lower winter occupancy
thessaloniki-greece is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Premium Pricing Pocket
Pilea – Chortiatis
Avg nightly rate: 121 €
Highest Occupancy Pocket
Pilea – Chortiatis
Avg occupancy: 47%
Best Balanced Opportunity
Thessaloniki
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Europe with similar investment-score profiles:
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Takeaway: most listings cluster around 0–10% occupancy.
Peak month in this snapshot: Sep (52% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Thessaloniki | 4,218 | 90 € | 37.2% | — |
| Kalamaria | 157 | 79 € | 38% | — |
| Neapolis – Sykeon | 133 | 75 € | 34.5% | — |
| Pilea – Chortiatis | 81 | 121 € | 47% | — |
| Ampelokipon – Menemeni | 66 | 53 € | 41.1% | — |
| Pavlou Mela | 62 | 58 € | 27.2% | — |
| Kordelio – Evosmos | 45 | 69 € | 27.5% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Thessaloniki data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Thessaloniki a higher-risk choice for new STR investors.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.