Strly Review: STR Analytics & Revenue Insights (2026)

1 min readReviewed by STR Specialist

Overview

Strly is an analytics platform that brings market data, revenue insights, and portfolio performance tracking to STR hosts and managers. At a starting price of $25/month, it positions itself as an accessible analytics tool for operators who want more data than their PMS provides but do not need enterprise-level business intelligence.

  • Features include market comparisons, revenue tracking, occupancy trends, and competitive benchmarking.
Strly logo
Strly
Analytics
Professional rating
3.7/5
Rated 3.7 out of 5
Rubric score
73/100
73/100
3.7/5
Verdict: Strly is a solid option with some trade-offs. Worth evaluating for your specific needs.

At a glance

What it does
  • Affordable at $25/month — accessible analytics for hosts of all sizes.
  • Clean, user-friendly interface for revenue and occupancy tracking.
  • Market comparisons help benchmark your performance against competitors.
Best for
  • Hosts who want a clean UI
Not ideal for
  • Smaller and newer platform with less historical data than AirDNA.
  • Limited integrations — no PMS connections for automated data import.

Pros & Cons

Highlights and considerations for Strly.

Pros
  • Affordable at $25/month — accessible analytics for hosts of all sizes.
  • Clean, user-friendly interface for revenue and occupancy tracking.
  • Market comparisons help benchmark your performance against competitors.
Cons
  • Smaller and newer platform with less historical data than AirDNA.
  • Limited integrations — no PMS connections for automated data import.
  • Narrower market coverage compared to established analytics platforms.

Scores

73/100
We test against our analytics rubric (data coverage, accuracy, visualization, export options, etc.). Scores use a 100-point scale.

Strong in ease of use and setup; weaker in integrations for analytics and BI.

Setup
8/10
Data coverage
6/10
Reporting automation
6/10
Integrations
5/10
Ease of use
8/10
Team & scale
6/10
Support
7/10
Data export
5/5
Value for money
8/10
Reliability
7/10

Hands-on Review Notes

Pricing

Best value: Basic — $25/month
Pricing at a glance
PlanMonthlyBase includes
Basic$25/monthRevenue tracking, occupancy trends, market comparisons, basic benchmarking

Integrations

Common integrations supported by Strly.

Integrations

Data sources

PMS connections

Export targets

Other integrations

  • Market data aggregation from public STR sources

Trial Guide: What to Test

During your trial or demo, focus on integrations and confirm daily workflows.

What to test in the trial
  1. Search your market and verify the data matches your local knowledge
  2. Export a report (CSV/PDF) and check it includes the metrics you need
  3. Compare revenue estimates against your actual booking data
  4. Test filtering by property type, bedroom count, and date range

Alternatives

If you need stronger integrations, consider these alternatives to Strly.

FAQ

Answers to common questions about setup, pricing, and deployment.

Community experiences

Real-world notes from hosts who have used Strly.

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Sources

Documentation and references used in this review.

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