STR Market Report
Gatlinburg, TN
Tennessee • Short-Term Rental Market
Key Market Metrics
0.7%
Entire-home, active listings
Occupancy Rate
~0 nights booked per month on average
$185
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
8,200
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$39
~0 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Friendly
Permissive regulations — straightforward licensing, no owner-occupancy requirement
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Note: These figures are estimated from public STR market reports and are provided for directional reference only. For investment decisions, use AirDNA or Mashvisor for live, verified data.
☀️ Demand Seasonality: Year-round demand
Strong demand across all seasons — minimal seasonal revenue volatility
Market Overview
Gatlinburg/Pigeon Forge is one of the most visited STR markets in the US, anchored by Great Smoky Mountains National Park. The market is driven by cabin and chalet rentals with hot tubs and mountain views. Unlike many markets, Gatlinburg sees strong year-round demand with peaks in fall foliage season, Christmas, and summer. Tennessee has no state income tax and host-friendly STR laws.
Top STR Neighborhoods
- 1Downtown Gatlinburg
- 2Chalet Village
- 3Ski Mountain
- 4Glades Road
- 5Pigeon Forge
Based on editorial research and industry reporting.
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Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Gatlinburg data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Gatlinburg a higher-risk choice for new STR investors.
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