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STR Market Report
California • Short-Term Rental Market
46%
Entire-home, active listings
Occupancy Rate
~14 nights booked per month on average
$117
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
1,171
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,615
~14 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
14%
Hosts with 5+ listings
Pro Host Rate
Mostly individual hosts — less institutional competition, more room for a standout listing
1.2/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
Strong demand across all seasons — minimal seasonal revenue volatility
Oakland, California offers lower acquisition costs than neighboring San Francisco and Berkeley while benefiting from proximity to the Bay Area's tech demand and cultural attractions like the Fox Theater, Jack London Square, and Temescal dining corridor. However, Oakland requires STR permits and owner occupancy, and enforcement has been inconsistent. Compliant operators in Temescal and Rockridge neighborhoods achieve strong ADR due to the Bay Area's premium travel market, but supply constraints from regulations are offset by the relatively lower investor interest compared to SF proper.
Premium Pricing Pocket
Piedmont Avenue
Avg nightly rate: $3,299
Highest Occupancy Pocket
Shafter
Avg occupancy: 59.6%
Best Balanced Opportunity
Piedmont Avenue
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Americas with similar investment-score profiles:
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Takeaway: most listings cluster around 0–10% occupancy.
Peak month in this snapshot: Sep (60.8% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Prescott | 86 | $121 | 42.3% | — |
| Longfellow | 81 | $101 | 51.3% | — |
| Bushrod | 78 | $146 | 56.1% | — |
| Cleveland Heights | 63 | $140 | 51.8% | — |
| Upper Rockridge | 58 | $277 | 48.2% | — |
| Piedmont Avenue | 58 | $3,299 | 44.7% | — |
| Oakland Ave-Harrison St | 51 | $132 | 51.9% | — |
| Fairview Park | 50 | $155 | 51.1% | — |
| Clinton | 47 | $99 | 57.2% | — |
| Temescal | 46 | $134 | 46% | — |
| Shafter | 44 | $149 | 59.6% | — |
| Grand Lake | 43 | $176 | 45.2% | — |
| Lakeshore | 43 | $255 | 39.6% | — |
| Hoover-Foster | 41 | $79 | 37.9% | — |
| Adams Point | 40 | $131 | 47.3% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Oakland data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Oakland a higher-risk choice for new STR investors.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.