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STR Market Report
England, United Kingdom • Short-Term Rental Market
52%
Entire-home, active listings
Occupancy Rate
~16 nights booked per month on average
£211
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
33,872
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
£3,292
~16 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
45%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
0.9/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
Strong demand across all seasons — minimal seasonal revenue volatility
london-uk is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Premium Pricing Pocket
Tower Hamlets
Avg nightly rate: £431
Highest Occupancy Pocket
Hackney
Avg occupancy: 72.3%
Best Balanced Opportunity
Westminster
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Indexed guides and articles that reference this market:
Takeaway: entire home apt dominates this market snapshot.
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Takeaway: most listings cluster around 91–100% occupancy.
Peak month in this snapshot: Sep (70% occupancy).
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Westminster | 11,385 | £342 | 55% | — |
| Tower Hamlets | 7,469 | £431 | 66.6% | — |
| Camden | 6,551 | £217 | 59.2% | — |
| Kensington and Chelsea | 6,401 | £336 | 56.5% | — |
| Hackney | 6,359 | £161 | 72.3% | — |
| Southwark | 5,475 | £174 | 65.4% | — |
| Lambeth | 5,190 | £346 | 67.3% | — |
| Islington | 5,036 | £218 | 69.6% | — |
| Wandsworth | 4,965 | £198 | 64.2% | — |
| Hammersmith and Fulham | 4,157 | £199 | 62.9% | — |
| Brent | 3,019 | £174 | 58.6% | — |
| Lewisham | 2,680 | £121 | 63.9% | — |
| Haringey | 2,598 | £139 | 65.2% | — |
| Barnet | 2,529 | £139 | 52.3% | — |
| Newham | 2,522 | £155 | 56.7% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View London data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
Try Mashvisor →Affiliate disclosure: STR Specialist may earn a commission if you subscribe via these links. We only recommend tools we trust.
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — London has decent fundamentals but some limitations. Worth investigating further before committing capital.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.