STR Market Report
Milan
Lombardy, Italy • Short-Term Rental Market
Key Market Metrics
48%
Entire-home, active listings
Occupancy Rate
~14 nights booked per month on average
135 €
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
14,621
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
1944 €
~14 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
1 night
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
47%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.4/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
97%
Have a permit on file
Licensed Listings
High compliance rate — regulations are actively enforced here. Budget for permitting before listing.
☀️ Demand Seasonality: Year-round demand
Strong demand across all seasons — minimal seasonal revenue volatility
Market Overview
milan-italy is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
DUOMO
Avg nightly rate: 371 €
Highest Occupancy Pocket
GUASTALLA
Avg occupancy: 53.2%
Best Balanced Opportunity
DUOMO
Healthy mix of demand, pricing, and listing depth
- 1BUENOS AIRES - VENEZIA
- 2DUOMO
- 3CENTRALE
- 4SARPI
- 5BRERA
Ranked by active listing count (Inside Airbnb data).
Compare Similar Markets
Markets in Europe with similar investment-score profiles:
Live Market Analytics
Source: Inside Airbnb · 2025-09-22Listing Locations & Pricing
Listing Types
- Entire Home87.9%
- Private Room11.8%
- Shared Room0.3%
- Hotel Room0.1%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $51–100 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Sep (69.5% occupancy).
Neighbourhood Breakdown (top 15)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| BUENOS AIRES - VENEZIA | 1,864 | 201 € | 49.5% | — |
| DUOMO | 1,626 | 371 € | 45.4% | — |
| SARPI | 1,005 | 189 € | 49.1% | — |
| CENTRALE | 1,004 | 195 € | 45.9% | — |
| LORETO | 924 | 242 € | 51.1% | — |
| BRERA | 923 | 281 € | 48.2% | — |
| TICINESE | 882 | 189 € | 51.5% | — |
| NAVIGLI | 859 | 197 € | 48.4% | — |
| ISOLA | 716 | 166 € | 48.2% | — |
| XXII MARZO | 644 | 229 € | 48.7% | — |
| GUASTALLA | 570 | 299 € | 53.2% | — |
| PORTA ROMANA | 513 | 179 € | 49.8% | — |
| CITTA' STUDI | 471 | 180 € | 51.4% | — |
| LODI - CORVETTO | 463 | 138 € | 46.4% | — |
| MAGENTA - S. VITTORE | 461 | 197 € | 48.8% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — Milan has decent fundamentals but some limitations. Worth investigating further before committing capital.
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