STR Market Report
Pacific Grove, CA
California • Short-Term Rental Market
Key Market Metrics
43%
Entire-home, active listings
Occupancy Rate
~13 nights booked per month on average
$304
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
142
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$3,922
~13 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Licensed
Permit required — manageable for most operators with proper compliance
Regulatory Risk
Quick Investor Read
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
Market Dynamics
3 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
36%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.2/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
🏖️ Demand Seasonality: Summer peak
Peak demand June–August; shoulder spring/fall; lower winter occupancy
Market Overview
pacific-grove-ca is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Top STR Neighborhoods
Premium Pricing Pocket
Pacific Grove
Avg nightly rate: $353
Highest Occupancy Pocket
Pacific Grove
Avg occupancy: 41.2%
Best Balanced Opportunity
Pacific Grove
Healthy mix of demand, pricing, and listing depth
- 1Pacific Grove
Ranked by active listing count (Inside Airbnb data).
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Live Market Analytics
Source: Inside Airbnb · 2025-09-30Listing Locations & Pricing
Listing Types
- Entire Home78.5%
- Private Room17.4%
- Hotel Room4.1%
Takeaway: entire home apt dominates this market snapshot.
Price Distribution (per night)
Takeaway: the highest concentration of listings sits in the $301–500 nightly range.
Occupancy Rate Distribution
Takeaway: most listings cluster around 0–10% occupancy.
Monthly Seasonality (from booking calendar)
Peak month in this snapshot: Oct (62.5% occupancy).
Neighbourhood Breakdown (top 1)
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| Pacific Grove | 293 | $353 | 41.2% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Get professional analytics for Pacific Grove
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Pacific Grove data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Investment Score Breakdown
Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Moderate market — Pacific Grove has decent fundamentals but some limitations. Worth investigating further before committing capital.
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