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STR Market Report
California • Short-Term Rental Market
37%
Entire-home, active listings
Occupancy Rate
~11 nights booked per month on average
$150
Median, entire-home
Avg Nightly Rate
Typical price per night charged by whole-home hosts in this market
2,285
Had a review in past 12 mo
Active Listings
Whole-home Airbnbs with at least 1 recent guest review — active supply
$1,665
~11 booked nights / month
Est. Monthly Revenue
Directional gross booking revenue estimate before fees, expenses, and seasonality shifts
Restricted
Heavy restrictions — often limited to owner-occupied primary residences or capped permits
Regulatory Risk
Higher-risk setup due to weaker demand, pricing constraints, or regulation. Underwrite conservatively.
2 nights
Typical host minimum
Median Min Stay
Most common minimum booking length. Short = weekenders welcome. Long (7+ nights) = weekly guests only.
30%
Hosts with 5+ listings
Pro Host Rate
Significant investor presence — you'll compete with experienced multi-property operators
1.2/mo
Median reviews per month
Booking Velocity
How quickly typical listings earn new reviews — a proxy for how often properties get booked. Higher = stronger demand.
Strong demand across all seasons — minimal seasonal revenue volatility
santa-clara-county-ca is an emerging short-term rental market with growing demand from tourism, business travel, and outdoor recreation. Detailed editorial content coming soon.
Highest Occupancy Pocket
Los Altos Hills
Avg occupancy: 44.7%
Best Balanced Opportunity
San Jose
Healthy mix of demand, pricing, and listing depth
Ranked by active listing count (Inside Airbnb data).
Markets in Americas with similar investment-score profiles:
Takeaway: entire home apt dominates this market snapshot.
Price distribution is not available yet for this market sample.
Takeaway: the highest concentration of listings sits in the Under $50 nightly range.
Takeaway: most listings cluster around 0–10% occupancy.
| Neighbourhood | Listings ↓ | Avg Price | Occupancy | Avg Rating |
|---|---|---|---|---|
| San Jose | 2,584 | — | 33.8% | — |
| Palo Alto | 638 | — | 42% | — |
| Santa Clara | 588 | — | 31.2% | — |
| Mountain View | 461 | — | 35.5% | — |
| Sunnyvale | 432 | — | 35.4% | — |
| Unincorporated Areas | 329 | — | 31% | — |
| Milpitas | 153 | — | 28.3% | — |
| Cupertino | 137 | — | 35.9% | — |
| Campbell | 117 | — | 34.9% | — |
| Los Gatos | 61 | — | 28.3% | — |
| Saratoga | 51 | — | 25.5% | — |
| Los Altos | 50 | — | 42.6% | — |
| Los Altos Hills | 35 | — | 44.7% | — |
| Morgan Hill | 35 | — | 29.2% | — |
| Gilroy | 22 | — | 16.2% | — |
Source: Inside Airbnb. Click column headers to sort.
Analytics derived from Inside Airbnb public datasets. Data reflects the snapshot date above. Not financial advice.
Want verified, real-time data?
Our estimates are a starting point — these tools give you neighborhood-level occupancy, revenue projections, and comp analysis from live Airbnb data.
Real-time occupancy, ADR, and RevPAR by neighborhood. The industry standard for STR market research.
View Santa Clara County data on AirDNA →Combines Airbnb data with traditional rental comps. Great for comparing STR vs long-term rental ROI.
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Score formula: Occupancy (max 45 pts) + ADR (max 30 pts) + Regulatory environment (up to 25 pts). Max score: 100.
Challenging market — lower occupancy, rate constraints, or restrictive regulations make Santa Clara County a higher-risk choice for new STR investors.
Get personalized advice on market entry, property selection, and STR strategy from an experienced STR host.