STR Insights Review: Market Analytics Tool (2026)

1 min readReviewed by STR Specialist

Overview

STR Insights is a U.S. market intelligence platform for short-term rental investors/managers, providing ROI, revenue, occupancy, ADR, regulation data across 80+ markets. Interactive maps, side-by-side comparisons, percentile filters by bedrooms.

  • No PMS integrations—standalone analytics. Pricing $194.99/month, $449.99/quarter, $1,599.99/year (unlimited U.S. markets).
  • Ideal for market selection/investment decisions.
STR Insights logo
STR Insights
Analytics
Professional rating
4.1/5
Rated 4.1 out of 5
Rubric score
82/100
82/100
4.1/5
Verdict: STR Insights is a top-tier choice for hosts who want a clean ui. Highly recommended.

At a glance

What it does
  • Unlimited U.S. market access (80+ cities); ROI/revenue/occupancy/ADR percentiles by bedrooms.
  • Interactive maps, saved markets for side-by-side ROI comparisons.
  • Regulation data, valuation from Airbnb/Vrbo history (12 months).
Best for
  • Hosts who want a clean UI
Not ideal for
  • Extreme budget hunters

Pros & Cons

Highlights and considerations for STR Insights.

Pros
  • Unlimited U.S. market access (80+ cities); ROI/revenue/occupancy/ADR percentiles by bedrooms.
  • Interactive maps, saved markets for side-by-side ROI comparisons.
  • Regulation data, valuation from Airbnb/Vrbo history (12 months).
  • Realtor/lender partnerships for top markets.
  • Great value vs per-market competitors.
Cons
  • No PMS/channel integrations or API sync.
  • Dashboard overwhelming for beginners; accuracy questioned.
  • U.S.-only; high cost ($195/month) without trial.
  • No user reviews beyond site promo; new company.
  • Static historical data, no real-time forecasting.

Scores

82/100
We test against our analytics rubric (data coverage, accuracy, visualization, export options, etc.). Scores use a 100-point scale.

Strong in setup and ease of use; weaker in data coverage for analytics and BI.

Setup
10/10
Data coverage
0/10
Reporting automation
7/10
Integrations
2/10
Ease of use
8/10
Team & scale
6/10
Support
7/10
Data export
5/5
Value for money
7/10
Reliability
8/10

Hands-on Review Notes

Pricing

Best value: Annual — $1,599.99/year (~$133/month).
Pricing at a glance
PlanMonthlyBase includes
Monthly$194.99.Unlimited U.S. markets, full analytics.
Quarterly$449.99/quarter (~$150/month).Same features.
Annual$1,599.99/year (~$133/month).Full access.

Integrations

Common integrations supported by STR Insights.

Integrations

Data sources

PMS connections

Export targets

Other integrations

  • None (standalone analytics).

Trial Guide: What to Test

During your trial or demo, focus on data coverage and confirm daily workflows.

What to test in the trial
  1. Search your market and verify the data matches your local knowledge
  2. Export a report (CSV/PDF) and check it includes the metrics you need
  3. Compare revenue estimates against your actual booking data
  4. Test filtering by property type, bedroom count, and date range

Alternatives

If you need stronger data coverage, consider these alternatives to STR Insights.

FAQ

Answers to common questions about setup, pricing, and deployment.

Community experiences

Real-world notes from hosts who have used STR Insights.

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Sources

Documentation and references used in this review.

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