Properly Review: Visual Checklists & Quality Control for STRs (2026)
Overview
Properly started as a visual checklist tool for STR cleaners, with photo-based verification of completed tasks. It was acquired by Breezeway and now operates as part of the Breezeway platform ecosystem, bringing its visual checklist expertise to a broader operations suite.
- For hosts already using Breezeway, Properly features are integrated. For those just needing checklist-based quality control, it remains a focused and practical tool.
Verdict: Properly (Breezeway) scores 3.7/5 (74/100) in our review — a solid option with real trade-offs. Best for hosts who want a clean UI. Biggest strength: Photo-based visual checklists standardise cleaning quality across all properties. Main drawback: No longer a standalone product — features are integrated into Breezeway.
At a glance
- Photo-based visual checklists standardise cleaning quality across all properties.
- Cleaner marketplace helps find and manage cleaning staff.
- Now backed by Breezeway broader platform and integrations.
- Hosts who want a clean UI
- Extreme budget hunters
Pros & Cons
Highlights and considerations for Properly (Breezeway).
- Photo-based visual checklists standardise cleaning quality across all properties.
- Cleaner marketplace helps find and manage cleaning staff.
- Now backed by Breezeway broader platform and integrations.
- No longer a standalone product — features are integrated into Breezeway.
- Limited independent direction since acquisition.
Scores
Strong in ease of use and setup; weaker in integrations for housekeeping and operations.
Hands-on Review Notes
Properly pioneered visual checklists for STR turnover quality control. Cleaners follow step-by-step photo guides showing exactly how each property should look, and upload photos as proof of completion. This visual standardisation ensures every turnover meets the same quality threshold regardless of which cleaner is working.
Now part of Breezeway, Properly features have been integrated into the Breezeway platform. Existing Properly users benefit from Breezeway broader operations suite including task scheduling, maintenance tracking, and PMS integrations.
Pricing
| Plan | Monthly | Base includes |
|---|---|---|
| Part of Breezeway | Contact Breezeway for pricing | Visual checklists, photo verification, cleaner marketplace, quality scoring |
Integrations
Common integrations supported by Properly.
PMS platforms
Calendar sync
Team tools
Other integrations
- Integrated with Breezeway operations platform
- Cleaner marketplace for finding and managing cleaning staff
Trial Guide: What to Test
During your trial or demo, focus on integrations and confirm daily workflows.
- Connect your PMS and verify turnovers auto-populate from bookings
- Assign a task to a team member and confirm they receive the notification
- Test the mobile experience for field staff (cleaners, inspectors)
- Verify task completion photo uploads and checklists work end-to-end
Alternatives
If you need stronger integrations, consider these alternatives to Properly (Breezeway).
FAQ
Answers to common questions about setup, pricing, and deployment.
Community experiences
Real-world notes from hosts who have used Properly (Breezeway).
Share your experience
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Sources
Documentation and references used in this review.
More Operations reviews
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EZCare is a cleaning and maintenance management platform for short-term rental operators. It helps schedule, track, and verify turnovers with task management, photo checklists, and team coordination tools. Available as a subscription.
- Breezeway
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Properly (Breezeway) head-to-head
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