Properly Review: Visual Checklists & Quality Control for STRs (2026)

1 min readReviewed by

Overview

Properly started as a visual checklist tool for STR cleaners, with photo-based verification of completed tasks. It was acquired by Breezeway and now operates as part of the Breezeway platform ecosystem, bringing its visual checklist expertise to a broader operations suite.

  • For hosts already using Breezeway, Properly features are integrated. For those just needing checklist-based quality control, it remains a focused and practical tool.
Properly logo
Properly
Operations
Professional rating
3.7/5
Rated 3.7 out of 5
Rubric score
74/100
74/100
3.7/5

Verdict: Properly (Breezeway) scores 3.7/5 (74/100) in our review — a solid option with real trade-offs. Best for hosts who want a clean UI. Biggest strength: Photo-based visual checklists standardise cleaning quality across all properties. Main drawback: No longer a standalone product — features are integrated into Breezeway.

At a glance

What it does
  • Photo-based visual checklists standardise cleaning quality across all properties.
  • Cleaner marketplace helps find and manage cleaning staff.
  • Now backed by Breezeway broader platform and integrations.
Best for
  • Hosts who want a clean UI
Not ideal for
  • Extreme budget hunters

Pros & Cons

Highlights and considerations for Properly (Breezeway).

Pros
  • Photo-based visual checklists standardise cleaning quality across all properties.
  • Cleaner marketplace helps find and manage cleaning staff.
  • Now backed by Breezeway broader platform and integrations.
Cons
  • No longer a standalone product — features are integrated into Breezeway.
  • Limited independent direction since acquisition.

Scores

74/100
We test against our operations rubric (task automation, scheduling, team coordination, PMS sync, etc.). Scores use a 100-point scale.

Strong in ease of use and setup; weaker in integrations for housekeeping and operations.

Setup
8/10
PMS / calendar sync
6/10
Task automation
6/10
Integrations
5/10
Ease of use
8/10
Team & scale
7/10
Support
7/10
Data export
5/5
Value for money
7/10
Reliability
8/10

Hands-on Review Notes

Pricing

Best value: Part of Breezeway — Contact Breezeway for pricing
Pricing at a glance
PlanMonthlyBase includes
Part of BreezewayContact Breezeway for pricingVisual checklists, photo verification, cleaner marketplace, quality scoring

Integrations

Common integrations supported by Properly.

Integrations

PMS platforms

—

Calendar sync

—

Team tools

—

Other integrations

  • Integrated with Breezeway operations platform
  • Cleaner marketplace for finding and managing cleaning staff

Trial Guide: What to Test

During your trial or demo, focus on integrations and confirm daily workflows.

What to test in the trial
  1. Connect your PMS and verify turnovers auto-populate from bookings
  2. Assign a task to a team member and confirm they receive the notification
  3. Test the mobile experience for field staff (cleaners, inspectors)
  4. Verify task completion photo uploads and checklists work end-to-end

Alternatives

If you need stronger integrations, consider these alternatives to Properly (Breezeway).

FAQ

Answers to common questions about setup, pricing, and deployment.

Community experiences

Real-world notes from hosts who have used Properly (Breezeway).

Share your experience

Submissions are reviewed before they appear publicly.

Not shown publicly.

0/2000
No approved experiences yet. Be the first to submit one.

Sources

Documentation and references used in this review.

More Operations reviews

Properly (Breezeway) head-to-head

See exactly how Properly (Breezeway) stacks up against the alternatives hosts shortlist it against most.