Properly Review: Visual Checklists & Quality Control for STRs (2026)

1 min readReviewed by STR Specialist

Overview

Properly started as a visual checklist tool for STR cleaners, with photo-based verification of completed tasks. It was acquired by Breezeway and now operates as part of the Breezeway platform ecosystem, bringing its visual checklist expertise to a broader operations suite.

  • For hosts already using Breezeway, Properly features are integrated. For those just needing checklist-based quality control, it remains a focused and practical tool.
Properly logo
Properly
Operations
Professional rating
3.7/5
Rated 3.7 out of 5
Rubric score
74/100
74/100
3.7/5
Verdict: Properly (Breezeway) is a solid option with some trade-offs. Worth evaluating for your specific needs.

At a glance

What it does
  • Photo-based visual checklists standardise cleaning quality across all properties.
  • Cleaner marketplace helps find and manage cleaning staff.
  • Now backed by Breezeway broader platform and integrations.
Best for
  • Hosts who want a clean UI
Not ideal for
  • Extreme budget hunters

Pros & Cons

Highlights and considerations for Properly (Breezeway).

Pros
  • Photo-based visual checklists standardise cleaning quality across all properties.
  • Cleaner marketplace helps find and manage cleaning staff.
  • Now backed by Breezeway broader platform and integrations.
Cons
  • No longer a standalone product — features are integrated into Breezeway.
  • Limited independent direction since acquisition.

Scores

74/100
We test against our operations rubric (task automation, scheduling, team coordination, PMS sync, etc.). Scores use a 100-point scale.

Strong in ease of use and setup; weaker in integrations for housekeeping and operations.

Setup
8/10
PMS / calendar sync
6/10
Task automation
6/10
Integrations
5/10
Ease of use
8/10
Team & scale
7/10
Support
7/10
Data export
5/5
Value for money
7/10
Reliability
8/10

Hands-on Review Notes

Pricing

Best value: Part of Breezeway — Contact Breezeway for pricing
Pricing at a glance
PlanMonthlyBase includes
Part of BreezewayContact Breezeway for pricingVisual checklists, photo verification, cleaner marketplace, quality scoring

Integrations

Common integrations supported by Properly.

Integrations

PMS platforms

Calendar sync

Team tools

Other integrations

  • Integrated with Breezeway operations platform
  • Cleaner marketplace for finding and managing cleaning staff

Trial Guide: What to Test

During your trial or demo, focus on integrations and confirm daily workflows.

What to test in the trial
  1. Connect your PMS and verify turnovers auto-populate from bookings
  2. Assign a task to a team member and confirm they receive the notification
  3. Test the mobile experience for field staff (cleaners, inspectors)
  4. Verify task completion photo uploads and checklists work end-to-end

Alternatives

If you need stronger integrations, consider these alternatives to Properly (Breezeway).

FAQ

Answers to common questions about setup, pricing, and deployment.

Community experiences

Real-world notes from hosts who have used Properly (Breezeway).

Share your experience

Submissions are reviewed before they appear publicly.

Not shown publicly.

0/2000
No approved experiences yet. Be the first to submit one.

Sources

Documentation and references used in this review.

More Operations reviews

Properly (Breezeway) head-to-head

See exactly how Properly (Breezeway) stacks up against the alternatives hosts shortlist it against most.