Smily (BookingSync) Review: PMS & Channel Manager for Vacation Rentals (2025)
Overview
Smily (formerly BookingSync) is a cloud-based PMS and channel manager that combines unified calendar sync, automated messaging, direct booking websites, and team workflows. Pricing starts at €25/property/month.
- It integrates with 70+ OTAs and third-party tools via API. Best for tech-savvy hosts and agencies, but its complexity can challenge beginners.
At a glance
- Unified channel manager syncing 70+ OTAs in real time
- API-first platform enabling custom integrations and workflows
- Direct booking websites with secure payment processing
- Property managers and teams
- Steep learning curve for non-technical users
- Direct booking website templates require developer skills
Pros & Cons
Highlights and considerations for Smily.
- Unified channel manager syncing 70+ OTAs in real time
- API-first platform enabling custom integrations and workflows
- Direct booking websites with secure payment processing
- Automated guest messaging and review reminders
- Team task assignment and mobile task app
- Built-in reporting and financial dashboards
- Steep learning curve for non-technical users
- Direct booking website templates require developer skills
- No built-in dynamic pricing engine
- Basic guest CRM features
- Pricing tiered by feature, not property count
- Relatively small partner marketplace
Scores
Strong in channel sync and integrations; weaker in data export for property management software.
Hands-on Review Notes
Pricing
| Plan | Monthly | Base includes |
|---|---|---|
| Core | €25/property/month | Calendar sync, channel manager, API access |
| Pro | €35/property/month | All Core + PMS features: automation, messaging, reports |
| Enterprise | Custom pricing | Pro + custom integrations, SLA, dedicated support |
Integrations
Common integrations supported by Smily.
Channels
- Airbnb
- Booking.com
- Vrbo
- Expedia
- Agoda
- TripAdvisor
- 70+
Smart locks & devices
- RemoteLock
- August
Accounting
- QuickBooks
- Xero
Other integrations
- Zapier
- Stripe
- Google Analytics
Trial Guide: What to Test
During your trial or demo, focus on data export and confirm daily workflows.
- Connect all channels and verify calendar sync both ways
- Set price floors/ceilings (or connect your pricing tool) and review 14–30 day windows
- Test guest messaging automations end-to-end, including review requests
- If using locks, confirm auto-code creation, delivery and expiry
Alternatives
If you need stronger data export, consider these alternatives to Smily.
FAQ
Answers to common questions about setup, pricing, and deployment.
Community experiences
Real-world notes from hosts who have used Smily.
Share your experience
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Sources
Documentation and references used in this review.
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