Smoobu Review: All-in-One PMS & Channel Manager (2025)

1 min readReviewed by STR Specialist

Overview

Smoobu is a cloud-based PMS and channel manager offering unified messaging, calendar sync, direct booking websites, and automation tools. Plans start at €17/month for up to 5 listings.

  • It’s user-friendly and affordable for small to mid-sized hosts, though advanced reporting and dynamic pricing require add-ons.
Smoobu logo
Smoobu
PMS
Professional rating
3.9/5
Rated 3.9 out of 5
Rubric score
77/100
77/100
3.9/5
Verdict: Smoobu is a solid option with some trade-offs. Worth evaluating for your specific needs.

At a glance

What it does
  • Affordable plans starting at €17/month for up to 5 listings
  • Unified inbox consolidating messages from all booking channels
  • Multi-calendar sync with Airbnb, Booking.com, Vrbo, Expedia
Best for
  • Hosts who want a clean UI
Not ideal for
  • Dynamic pricing requires external integration
  • Advanced analytics available only on higher tiers

Pros & Cons

Highlights and considerations for Smoobu.

Pros
  • Affordable plans starting at €17/month for up to 5 listings
  • Unified inbox consolidating messages from all booking channels
  • Multi-calendar sync with Airbnb, Booking.com, Vrbo, Expedia
  • Direct booking websites with booking widget and payment integration
  • Automation rules for messages and tasks
  • No setup fees and no long-term contracts
Cons
  • Dynamic pricing requires external integration
  • Advanced analytics available only on higher tiers
  • Limited built-in accounting features
  • Mobile app features are basic
  • Some integrations (locks, accounting) require manual setup
  • Team and task management is minimal

Scores

77/100
We test against our PMS rubric (automation, channel sync, integrations, data export, reliability, etc.). Scores use a 100-point scale; Channel Sync max = 15, Data Export max = 5.

Strong in channel sync and ease of use; weaker in data export for property management software.

Setup
9/10
Channel sync
9/10
Automation
7/10
Integrations
8/10
Ease of use
9/10
Team & scale
7/10
Support
8/10
Data export
5/5
Value for money
9/10
Reliability
8/10

Hands-on Review Notes

Pricing

Best value: Starter — €17/month
Pricing at a glance
PlanMonthlyBase includes
Starter€17/monthUp to 5 listings, channel manager, unified inbox, calendar sync
Growth€29/monthAll Starter + automation rules, multi-language website, analytics
Pro€49/monthAll Growth + API access, dynamic pricing add-on, priority support

Integrations

Common integrations supported by Smoobu.

Integrations

Channels

  • Airbnb
  • Booking.com
  • Vrbo
  • Expedia

Smart locks & devices

  • RemoteLock
  • August

Accounting

  • CSV export for QuickBooks/Xero

Other integrations

  • Stripe
  • Zapier
  • Google Calendar

Trial Guide: What to Test

During your trial or demo, focus on data export and confirm daily workflows.

What to test in the trial
  1. Connect all channels and verify calendar sync both ways
  2. Set price floors/ceilings (or connect your pricing tool) and review 14–30 day windows
  3. Test guest messaging automations end-to-end, including review requests
  4. If using locks, confirm auto-code creation, delivery and expiry

Alternatives

If you need stronger data export, consider these alternatives to Smoobu.

FAQ

Answers to common questions about setup, pricing, and deployment.

Community experiences

Real-world notes from hosts who have used Smoobu.

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Sources

Documentation and references used in this review.

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